Etude House has updated it’s Korean portal (yes, there happens to be an Etude House US Portal too now!) with a brand new color story entitled Etude House VIP Girl.
I was just discussing with you yesterday how Sephora has opted for an interesting neon look this year and here we have Etude House doing pretty much the same with bold, bright colors that are sure to get fans in a colorful mood for Spring!
I can honestly say that nothing truly calls to me with this particularly collection. I took note that this is a rather interesting collection for Etude House as normally I associate the line with “sweet” and “kawaii” however this is a bit more…I dunno….wild for lack of a better word.
As with all Etude House campaigns this includes color selections for a sweet or a bold look or in this case a “Hot Girl Style” or a “You Say Pink Style”. I think it’s safe to say that the “You Say Pink Style” is the more subdued look of the two.
The collection places heavy emphasis on the new lipstick shades which are all quite loud and outrageous. Hmmm how very un-Etude House like! Four new shades are available of the lipstick.
Also available is a lipstick base quite which is like what I had purchased last year with the Etude House Peach Spring Collection. This is used to mute out lips and intensify the color of your lipstick.
A liquid eyeliner is also up for grabs. Interesting as I believe this is my first time seeing a liquid liner available from Etude House.
Two new shades of gloss in “VIP” packaging are also released.
Four shades of eyeshadow which have captured my attention. These appear to have a base shadow and a liner shade smack in the center. The colors are somewhat boring but I like the looks of them regardless.
A new mascara is also being released which is something I can safely skip as I’ve never had much love for Etude House mascaras anyway.
And finally 5 shades of a new nail varnish! I’m not much of a nail girl but my friend Michelle is so I’ll be picking these up as a little gift for her as I screwed up an order of nail polishes from Japan on her a few months ago and these would really have her hyped I think plus I think she’d adore blogging them or at least I hope she would.
All in all the collection looks quite nice but I’m not feeling any great love for it…I honestly wish they’d have released some sort of new primer or a more fresher, sweeter look for Spring like last year’s release. This is quite fitting with the theme of things at the moment but I’m just more for a lighter, fresher look for Spring.
I thought it was quite interesting that the mascara was priced at 9,500 KRM at the moment….is it me or is that a bit of a price jack? Will have to do my homework but I thought the mascara was cheaper. On a side note Won is converting ridiculously awesome to USD at the moment so do take full advantage if you have friends, family, or easy access to Korean cosmetics, skincare, etc….
What do you think?
Tell the Muse!