February 5, 2009

Steam Cream Review and Interview

Remember when I told you the solution to life, the universe, and everything was held within a tin of Smith’s Rosebud Salve?

The Muse has decided that although she loves Smith’s Rosebud Salve she might have been wrong about it being the solution to life, the universe, and everything.

In actuality she’s come to the conclusion that the secret and solution to life, the universe, and everything is actually SteamCream.


Got ya curious now right? Wondering what SteamCream is? Jump ahead you’ll see!

A few months ago the Muse discovered a little product called SteamCream. Steamcream happens to be a multipurpose cream that can be used on your face or your body.

I know, I know you’re screaming in agonizing pain at the idea of using one cream for your face AND your body. How horrifying right? How can one single product be used on the delicate skin of your face plus the rough parts of your body like elbows and knees? Rest assured the Muse promises it’s a miracle in a cute little tin.



SteamCream is a unique formula that uses pure steam to create a moisturizing treatment that absorbs easily and without any effort leaving behind soft, silky skin that’s instantly soothed and healed. This is currently my staple facial moisturizer as it’s made my face smooth, soft, and flake free. I’ve NEVER in all my years of using skincare came across a moisturizer that absorbs this easily into skin. It literally melts into your skin and absorbs in a snap. Strangely enough the formula is quite thick for something that absorbs so easily. The texture is that of a gel almost with a slightly cool feeling that makes my skin say “ahhhhh” in appreciation once I apply. It’s quite like pouring a cup of cool water onto my skin. I’m absolutely in love with it for my face but it also happens to do an amazing job of soothing my dry, rough elbows and knees and my legs simply love how easily it smooths on and goes to work instantly smoothing and moisturizing. Absolutely zero effort goes into getting this applied as almost on contact with my skin it absorbs. Quite like a magnet really as the skin literally sucks it up.



The scent of the cream quite reminds me of Lush Dream Cream as it carries an herbal smell that’s quite pleasant. The formula includes good for you ingredients such as soothing oatmeal, orange flower water and healing lavender oil.

Around this time of the year normally the skin on my face has a few problem areas. My cheeks begin to have a patchy dry feeling and the space between my eyebrows normally has gross flaky dry skin. After using Steamcream a single time I noticed an improvement on both areas instantly. My dry patchy cheeks were smooth and soft and the flakes between my eyebrows were gone.



SteamCream has alot going for it in the ways of being a moisturizing miracle but it also happens to make the Muse happy with it’s uber cute packaging. SteamCream comes packaged in cute little tins that feature various designs. The tins are fun collectible pieces! I actually keep one tin of SteamCream for my body and one for my face as I prefer a pot to be solely for different areas and it’s especially important for me to keep my facial moisturizer away from my body parts…kinda weird to use a body cream and proceed to slather on my face. The cute designs make it easy for me to tell which tin is my body tin and which is for my face. At the price you can honestly afford getting two for the different places you’ll be using the cream! Steamcream introduces new tins every few months which is always particularly fun for a fan of the product. The cream is absolutely a deal at �9.95 per a tin. A little goes a long way so the pot should last you quite a long while. Steamcream’s website kindly ships worldwide and shipping is very reasonable.



Like Lush, Steamcream has a shelf life of a little over a year so one tin should get you through an entire year for your face and I’d say a tin for your body should last about 5-6 months.



One of Steamcream’s team players, Allison, was kind enough to answer a few questions for me and I thought I’d past them on here as much of what she said was quite interesting. So sit back, grab your cuppa, and read what Allison and the Muse discussed!

Where did the idea for SteamCream come from? Who’s the man or woman behind the Steamcream idea?

Andrew Gerrie (CEO for Lush) is the man behind the STEAMCREAM idea. For a long time, he wanted to create one cream that uses high quality ingredients, is effective and is honestly priced. A cream that didn’t promise the world but really delivered.

Was the concept for SteamCream born in the UK or Japan? Created by the British or the Japanese?

The cream was formulated in the UK and the tins designed in Japan. Getting onto the shelf was a joint collaboration with our team in Japan.

What sort of process is invovled to create SteamCream?

STEAMCREAM uses hot bubbling steam to fuse ingredients together at a speed that defies most traditional cream making methods. This process produces a beautifully textured, light and glossy cream. The emulsion is held together very loosely and gently, allowing the cream to break down immediately on contact with the skin and nourish the skin more effectively. It is steam process – thus the name!

What sort of skin types can benefit the most using SteamCream? Any skin types that should avoid it?

STEAMCREAM is suitable for all skin types. No skin types need avoid it and all can benefit from it!

Does SteamCream contain parabens? How about mineral oil? (Remember Lush also contains small traces of parabens in their products as well)

No to mineral oil but yes to two parabens – methylparaben and propylparaben.

And to answer any possible questions as to why…? I have taken the liberty to provide a little explanation. Sit back and fasten your seat belt… it’s a little long!

You may already know that Parabens are a group of compounds widely used as anti-microbial preservatives in food, pharmaceuticals and cosmetics products. They occur naturally in many plant sources, such as blueberries and carrots. Methyl and propyl parabens are synthetically produced because it would be too expensive to extract them from food, but they are 100% nature – identical molecularly, structurally and biochemically.

STEAMCREAM currently uses two preservatives – propyl paraben and methyl paraben. Propyl paraben and methyl paraben have a long history of safe use and are highly effective. Parabens are some of the oldest of cosmetic preservatives and have been used since the 1920s. They are used globally and are permitted by every world health authority (500 independent safety studies have been carried out over the decades). They are considered safe because of their low toxicity and how our bodies process them when eaten in foods. They don�t accumulate or get stored in the body and are eliminated normally.
A combination of mis-interpretation and flawed studies has caused a lot of worry associated with the use of parabens in cosmetics. The main sound bite often quoted: �parabens were found in breast cancer tissue� comes from a study that has been completely discredited by scientists. No causal link between parabens and cancer has been proven. You may also have heard that parabens show weak oestrogenic (oestrogen = female hormone) activity. This is true, but the effect is so weak that it is not significant. By comparison, whole grains, hops, soy beans and many other common foods show high oestrogenic activity.

Paraben-free products

Nevertheless, paraben scare-stories have spread via mass-emails, websites and the media, and several companies have started to sell their products by specifically promoting that they are �paraben-free�. The fact is that methyl paraben and propyl paraben are the safest cosmetic preservatives around � and using alternatives which may not have been proved to be safe or effective could be more dangerous than simply sticking to parabens.

Many companies are promoting �paraben-free� products as if this is a good thing. This demonstrates the danger of companies supporting unsubstantiated rumours. If a cosmetic product that contains water is declared to be �paraben-free� it will contain another preservative.

If it doesn�t contain an effective, proven preservative it is dangerous in itself as it provides a breeding ground for bacteria.

Both Propyl Paraben and Methyl Paraben are used to control the growth of bacteria, yeasts and moulds. We use less than half the maximum permitted level to ensure the product is as mild as possible and the skin�s natural micro flora is not affected. This low level of use also helps with the bio-degradability of our product and any waste material created during manufacture.
We constantly review cosmetic preservatives and consider any good sound scientific evidence. However, we believe that these Parabens are still the safest and mildest we can find. They are safe when used during manufacture and they guarantee the quality and safety of the product we want our customers to enjoy.

We are able to use such low levels of preservatives because:

Our product is made to order with ingredients that are really fresh, of the finest quality, and where possible organic and locally sourced.

We use top quality ingredients, like essential oils and herbs, which have the power to control the quality of the product.

We use minimal amounts of water.

STEAMCREAM has a shelf life of 14 months – considerably shorter than conventional cosmetics which are typically 30 months.

We assessed the need for a preservative by considering many factors. The type of product, its structure, manufacturing process, ingredients and application. Using this information and microbiological tests during the products� development, we then chose an appropriate preservative. At this point , we chose to use Methyl and Propyl Paraben in STEAMCREAM , which in combination increases the protection from microbial growth.

So if you’re still with me, that’s our view on why we use Parabens!

Does SteamCream expire?

Answered Above.

How long has Steamcream been in business? Was it available in Japan first or England?

STEAMCREAM launch in Japan in April 2007 and we launched it in Liberty here in the UK in October 2008

How is it I can use SteamCream not only on rough elbows and knees but also the skin on my face?

STEAMCREAM uses high quality ingredients to provide a long-lasting, effective form of skincare – first and foremost for the face. However, because its unique formula allows the cream to breakdown on contact with the skin it can penetrate the skin where needed – so it works on the face as well as dry, rough elbows. The gentle and loose emulsion works equally effectively as a body cream and because we kept our packaging to a minimum, we were able to invest in high-quality raw materials and still keep our price affordable. I’m sure you’ll agree that many face creams would be lovely on the body too but are just too pricey to use…we wanted to produce one cream that was good enough to use from your head to your toes AND affordable!

SteamCream’s packaging is part of it’s appeal, how often will you release new versions of the SteamCream tins?

Once our sales volume increases we hope to launch at least one new tin per month (on average) – maybe more!. Japan is currently releasing about two per month and we have just released three new tins for Valentines Day/Spring 2009 so we have a total of 12 designs now available in the UK. We’re quite excited though as we only have a few tins of Secret left in the UK which means we would have sold out of our first limited edition design!

Do you consider the tins somewhat collectible? Will some designs be re-released at a later date?

The tins are absolutely collectible as they are limited edition designs. Just recently I had an order from Japan for two designs that have now sold out in Japan!
The plan is to continue to release new designs but maybe one day we will run a retro promotion and bring back a few of the golden oldies. No plans for that just yet though!

Are some tins exclusive to Japan and while others are exclusive to the UK? I noticed a sequined tin was this a special release?

At this stage Japan is designing the tins and we are choosing to release works from their collection. We will be running our own 1st anniversary design competition so if all goes to plan we will have a UK designed tin this year. The sequined tin was a very limited edition tin decorated by a nail artist in Japan using Swarovski crystals. We are currently in discussions with Swarovski to do a promotion of some sort but it is very early days yet…. suffice is to say though we would love to do something with them because the tins look just fantastic. We hope one day to have limited edition designs from artists all over the world.

What is the price per a tin in Japan (yen is fine as I have many Japanese readers)? (I think I read 1500 yen is that right?)

Yes it’s 1500 yen and so follows the original concept of being ‘affordable’ for Japanese customers too.

Do you plan on opening a portal for US shoppers anytime soon (Please keep in mind that SteamCream UK ships worldwide)?

Yes, we’re in very early discussions at the moment so watch this space! Until then though please use our website. for your steamy purchases!

Is Steamcream UK and Steamcream Japan the same entity?

Not entirely as local management in both markets hold shares making it a slightly different entity.

Is there anything more you can tell us about SteamCream that hasn’t been answered in the above questions?

It’s a fairly straight forward product really……one cream, many designs, honest pricing. We hope that customers will try it, realize they can enjoy a high quality product at a sensible price and then come back for more!

Thank you Allison for a great interview and I couldn’t agree more, high quality with an awesome price tag.

Finding out that Andrew was the brain behind SteamCream really made the Muse’s spirits lift as she’s such a big Lushie. Knowing that someone who works with Lush has created a brand new product that’s innovative and unique really pleased me and made me an instant SteamCream fan girl.

I think Allison did a great job of answering pretty much any questions you might have about SteamCream. The Muse thinks it’s simply and amazing and it comes with my highest seal of Muse Approval and recommendation for purchase.

If you’re looking for a miracle, SteamCream brings it to the table.

Visit SteamCream at www.steamcream.co.uk

All in all the Muse has decided that the solution to life, the universe, and everything is now packaged up in a cute tin and slapped with the SteamCream label!

Loves it! Loves it! Loves it!

What about you?

Tried SteamCream?

Want to?

Tell the Muse, I’d really like to hear your thoughts on this one!

If you have any questions for Allison do let me know and I’ll forward them along.

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Disclosure: The following item was purchased by me for review purposes (and because I like flinging my money at makeup products of any kind) on Musings of a Muse. For further information please see my FTC Guidelines or my Disclosure/Disclaimer posts.

17 Comments

About the Muse

Isabella MuseIsabella is just an average everyday geeky girl who doesn’t blend her eyeshadow correctly, wears too much blush, and hopes she never finds her holy grail products because she likes the thrill of the chase so much. Her mission is to bring you super honest reviews on makeup, skincare, fragrance and all things beauty. She’s in no way an expert on the topic and she sure as hell isn’t a super model. But she’s passionate about makeup and is seeking like-minded individuals that like pina coladas, getting caught in the rain, and ones that enjoy spending hundreds of dollars at Sephora without feeling buyer’s remorse. If you’re that person feel free to reach out and leave a comment or follow me on Facebook, Instagram, Twitter, and Bloglovin‘.

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Comments

  • Kaye

    Oh you’re bad. I immediately checked their website and was poised to purchase when horrors! Shipping is double the product price! 🙁

    I’ll find a way to buy this, though mwahaha.

    PS: You must notice by now that I’ve been reading your blog for hours. I’m a terrible employee.

    • the Muse

      really kaye? I know a few asian forums were doing sprees maybe that could help save shipping 😀

      LOL I’m flattered hun 😀 I’m known for procrastinating online at work too LOL!

  • Scott

    Omg I would love to try SteamCream. I just wonder if they would sell it in lush shops? That would be awasome comming from one lushie to another. I could buy my steam cream and them get my shampoo bar all in one place. lol
    I wonder if Andrew Gerrie is leaveing lush? omg saddness

    • the Muse

      hi scott they sell it online at steamcream’s site and also beauty habit. I agree purchasing in store would be fabs 🙂 I hadn’t heard Andrew was leaving Lush NA…that’s news to me!

  • wifluvelle

    oh muse, i just got to try this steam cream after a year of your review! it was a gift to me from my cousin who went to japan for her NY hols! i love it too~ im going to review about it and was hoping if i can put your link on me post? let me know please!

    xoxo elle

    • the Muse

      hi elle! yay so glad you’re liking it. oh please do that would be lovely thank you very much 😀

  • Val

    Thank you so much for this super informative piece/review!!
    A relative of mine visited from Japan recently, and brought me a box (2 tins) of steamcream, telling me that it’s really popular in Japan right now.
    The actual box doesn’t have much of a description/explanation on how to use the cream, so I looked it up online, and came across your site.

    My hands & elbows get crazy dry, not to mention spots of eczema that show up in the winter, so I look forward to using my new cream!
    btws, my tin designs are called “Ni-Ni by Mako Kikkawa”, which is a black poodle surrounded by holly, and “Dew”, which is a limited edition pink & purple floral design

    • the Muse

      my pleasure val so glad it was useful to you! ooo you’re terribly lucky the Ni-Ni tin is ADORABLE!!!!!!!!!!!!!!! ;-D

  • Jocelyn

    Hi Muse! I am really interested in trying this and stumbled upon your review. I know it’s like two years later. Do you still use this? Do you find it better than LUSH face creams? I am currently trying a sample of Lush Skin Shangri cream and it’s not a miracle worker but it’s not too bad. I think the price of this stuff went up because it’s like $18 on the website now. I wish I had discovered it 2 years ago when the price was lower.

    • the Muse

      Hi Jocelyn I normally take this out in the Winter so yup as a night cream I still use although not as of yet since it’s not quite cold enough 🙂 I don’t find it better than Lush’s normal face range and prefer gorgeous ;-D but during the winter when my face is feeling all kinds of crazy dry, this is my go to ;D

  • Eilla

    Don’t this contain cocoa butter that clogged pores? I am prone to clogged pores even though I have super dry skin so I’m super wary with anything that could clog up my pores. Between this and Egyptian Magic Balm, which one do you prefer?

    • the Muse

      I haven”t tried Magic Balm so can’t compare Eilla and as far as I know it does not contain cocoa butter.

      • Eilla

        I was just asking cause I was on the steam cream website� and it stated that cocoa butter as the 4th ingredient on the list. Thank you for the fast reply.

        • the Muse

          you’re welcome! I didn’t know that tbh…! if it says it on the site than obviously def has it ;-D sorry about wrong info…..!

          • Eilla

            No problem. 🙂 I was just confused cause it has cocoa butter and everyone uses it on their face so I was trying to find out if it clogged up anyone’s pores.

          • the Muse

            hi eilla I don’t have larger pores so not sure how the clogging 🙂

  • Ezuerpo

    In actuality there has been findings of parabens in breast cancer tissue and it has been widely proven that it messes up your hormone levels, acting as if it was estrogen and all that. IT’s not the worst there is, but personally I prefer as little unnatural substances as possible.
    It is very possible to make a cream without it, only it wouldn’t last as long. I wrote to the company and suggested a smaller version so that it is actually used up within those couple of weeks. They told me that if more came along with the same thought, they’d think about it.
    If more write a little enquiry about this, we could all feel a teensy weensy bit safer, who’s with me? 😉