It’s official peeps! Stila is back! WWD and BloggingStocks reports that Stila is ready to kick it again.
Jump ahead for the deets!
Recently Stila defaulted on loans from Wachovia and CIT group which lead lenders to foreclose on the company causing chaos for beauty junkies and Stila lovers far and wide.
Stila has been officially sold to New York private equity Patriarch Partners. Stila was originally a label under Estee Lauder but branched out.
BloggingStocks has a report from The Wall Street Journal as saying that “Stila, which maintains a cult following with products such as a browns sugar lip gloss and a pale seafoam blue eyeshadow, joins other high-end niche beauty lines struggling to tempt cash-strapped shoppers. The brand is sold in department stors and through specialty retails such as Sephora.”
Ummm shows how much Wall Street Journal knows about beauty…seafoam blue shadow? brown sugar lip gloss? That’s def not the highlight of Stila.
Again, Lipstick Indicator or Lipstick Economy comes into play in various articles regarding Stila describing how women cut back on pricer items but turn to affordable items such as drugstore cosmetics rather than higher end brands like Stila which accounts for their recent struggles.
Moral of the story kids is Stila’s back! I look forward to it’s growth and success in the years to come. The Muse for one is a fan!