100% Pure Fruit Pigmented Color Collection Review, Swatches, and FOTD

Calling all Vegans, animal lovers, and green friendly makeup lovers! You’ll be happy to hear that 100% Pure Cosmetics is a vegan line that’s not tested on animals and contains 100% pure ingredients. Gotta love that!

The Muse was intrigued by 100% Pure Cosmetics for a while now so she ended up indulging in an 8 piece set that was available on QVC recently and boy am I glad I did!

Jump ahead for the review!

100% Pure Fruit Pigmented Color Collection is an 8 piece set available exclusively via QVC for $60 USD (Item Number A87687). I’ve been wanting to indulge in 100% Pure Cosmetics for a while now and the perfect opportunity arose with this set as it covered all the basics for face, cheeks, and lips plus throw in some brushes and a cute box and I’m sold.

The set comes housed in a cute and rather large blue flip top box with ribbon closure. Inside full size products of the following items are included:

  • 100% Pure Cosmetics Mascara in Black Tea
  • 100% Pure Cosmetics Juicy Lip Gloss in Pinkberry
  • 100% Pure Cosmetics Eye Shadow in Vanilla Sugar
  • 100% Pure Cosmetics in Cocoa Plum
  • 100% Pure Cosmetics Blush in Strawberry
  • 100% Pure Cosmetics Dual-Ended Creamy Eyeliner Pencil in Chocolate/Champagne
  • 100% Pure Cosmetics (Cruelty-Free, Vegan) Blush Brush and Eye Shadow Brush

As I mentioned all the items are full size so it’s quite a nice bargain for the complete set. The only thing that disappointed me about the cosmetics was the lack of fragrance. On several reviews I read ravings about how pretty the cosmetics smelled and for some odd reason I was under the impression they might smell fruity but ado they do not. Aside from that minor compliant the entire set is incredible and the cosmetics are outstanding and very, very, very pigmented.

The shadows are extremely silky smooth and blend like a dream. The incredible pigmentation of both shadows was simply amazing (these could be better pigmented than MAC). Both colors are nice but my favorite was Cocoa Plum which is a deep cranberry with a heavy dose of brown. The other shade, Vanilla Sugar, is a nice champagne beige which works great as a highbrow highlighter or an all over color wash.

The blush was also incredibly pigmented and a nice warm shade of pink, very rosy and healthy. It was one of my favorite items in the kit because of it’s cute packaging. It comes housed in a sweet pink metallic tin with a removable top which makes it vanity worthy. The only problem with the brush I noticed was it kicks up quite a bit of loose particles when you swipe your brush across it. I was saddened by this since it wastes a whole lot of product, especially considering a little goes a very, very, very long way.

The gloss in Pinkberry compliments the brush beautifully. It’s a warm pink which is almost a subdued brick red shade. The formula is also very pigmented and quite glossy. The texture of the gloss is a tad watery and loose so it does tend to run right off your lips but it tastes very nice, gives lips a nice hint of shine and color so I do excuse this minor flaw.

The dual-ended creamy eyeliner pencil in Chocolate/Champagne was the product I liked least. Considering they already covered the eyes with the powder shadows I found this product irrelevant to the set plus I didn’t like the shades. I know some will love this as a base product or even on it’s own. The product itself has no flaws to speak of. It’s creamy, blends well, and has plenty of pigment. But the shades made my eyes look a bit bruised. One side is a deep off maroon shade and the other is at taupe gray shade but are highly unflattering imho.

And finally the mascara I was prepared to be disappointed with as it’s just a standard straight line applicator. But it’s actually incredible good and does a fine job of lengthening my lashes plus the packaging is quite nice. It comes housed in a slick silver tube with pretty little flowers etched onto the tube! Gorg!

The brushes included with the kit are quite nice as well. Both are full size with white handles and are made from synthetic fibers. They aren’t fantastic but they are decent, very soft and blend product well. They aren’t as dense as I like my brushes to be but aside from that they are quite nice in quality and packaging.

For my look below I used the Strawberry blush on my cheeks, Vanilla Sugar eye shadow on my high brown, Cocoa Plum on my lid and crease, Pinkberry on my lips, and complete with the mascara. It’s a fairly warm look and quite elegant and pretty! Very work friendly too!

All in all I thought the 100% Pure Fruit Pigmented Color Collection was quite worth it’s price. Broken down each piece comes to $7.50 USD each so where could you possibly go wrong? If you like extremely pigmented cosmetics with pretty, girlish packaging, plus vegan friendly and animal cruelty free you’re sure to love everything about 100% Pure. I’m converted! I’ll definitely be purchasing more 100% Pure Cosmetics in the future. I’m Muse Approving this kit for purchase and all of the 100% Cosmetic line as it’s obviously a fantastic line up of product.

Loves it!

Have you tried 100% Pure?

Do share!

  • 12/26/09 6:58 ruby:

    Just a tiny correction, 100% Pure is a vegetarian- not vegan line, and although many products are suitable for vegans- some aren’t. But luckily 100% labels all their products properly- so it’s easy to tell what stuff is vegan. :) I’d like to try more goodies from this brand. everything I bought so far was excellent!


    • 12/28/09 16:47 the Muse:

      that’s very weird Ruby as on their site they refer to the products as 100% vegan?

      I’ve had some great experiences with it myself so far, quite nice stuff particularly the makeup but the skincare is just as lovely!


  • 1/5/10 13:07 ruby:

    They are being a bit misleading, I got confused too, but when you look closely you will see that some products are labeled “VEGAN” and some “VEGETARIAN”. They use some animal bi-ingredients such as beeswax and honey in some of their products, like these two:

    (notice, they are labeled “VEGETARIAN”)

    But this product for instance is labeled “VEGAN”:

    So all their products are NOT vegan ie. not a vegan company. Wish they’d be a bit more specific but like I said I love some of their products and would love to try more! I MUST have Pink Champagne Luminescent Powder- it’s haunting me lol :))


    • 1/5/10 14:28 the Muse:

      thanks for the heads up ruby……it doesn’t much matter either way hehe as I don’t strictly use vegan cosmetics but good info for anyone else that’s very conscious about their makeup!

      They are on QVC this week with new kits I think so maybe you can score the powder than :-D!

      thanks again for the deets!


  • 4/27/10 20:48 Mia:

    Thats odd, I LOVE the double ended pencil! Try the chocolate as a liner and champagne as a shadow. I think you will love it eventually, its amazing!


  • 5/25/10 15:16 CantLuvCantHurt:

    Hmm I only tried their shower gel Vanilla and foam cleanser. I have to say that I wasn’t impressed I am very “smell sensitive” and when I washed the shower gel off of my skin I was left with an obnoxious “old soap” kinda smell. Never again.
    I wonder if their make up has the same funky smell? O_o


    • 5/25/10 15:20 the Muse:

      didn’t notice any bad smells cantluv :)


  • 7/26/10 14:21 sara:


    SO glad you liked this kit too! I love most of their stuff as well. I have this kit and I love it alot.. the mascara is my go to, love it!


    • 7/26/10 14:34 the Muse:

      hey sara 😀 Awesome so glad you enjoyed it!!!!!!!!!!!!!!!!!! really loving the mascara too 😀 I wish I had gotten in on the auto shipment on this damn!


  • 9/30/10 8:42 Promise:

    How did you find out about this kit, just when QVC emails you the daily deal? Just wondering because I get QVC emails, and I want to be notified when great deals like this are available. Thanks!


    • 9/30/10 9:09 the Muse:

      I tivo the 100% pure episodes and this happened to be a TSV Promise during the show. but you can get qvc emails and alerts by signing up on their website.


  • 1/31/11 20:32 woosey:

    hi can you help me where can i buy any of these korean brands online??? thank you


    • 1/31/11 20:40 the Muse:

      woosey this isn’t a korean brand…


  • 2/25/12 16:01 Tanya:

    Thanks for excellent review with lots of photos. If all reviews were like yours, it would be much easier to choose cosmetics.


    • 2/27/12 10:46 the Muse:

      aw thanks tanya!


  • 4/6/12 16:39 Shannon:

    I LOVE, LOVE, LOVE this product. I haven’t tried any of their make up yet but I have some on the way. Can’t wait to try it. I also have the Honey Milk shampoo & conditioner on the way, I have scalp ezcema and this was recommended to me by a friend. Regular shampoo irritates my ezcema and medicated shampoo dries out my hair. I hope this works> I really love that all their products are organic and that it is made in Oakland, CA. Great company.Kudos to 100% Pure.


Comments are moderated and won't show up immediately