Beauty News: Avon In Bloom Fragrance by Reese Witherspoon

Avon continues it’s growth as of late with it’s Fall launch of In Boom by Reese Witherspoon. Partnering with many celebs as of late Avon continues it’s growth spurt in a hard economy with many friendly budget options for the woman on a shoestring budget or even now appealing to those of us who prefer higher end brands.

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Jump ahead to hear more about Avon In Bloom by Reese Witherspoon

Reese Witherspoon has partnered with Avon for her very first fragrance launch. The fragrance is a sensual, mysterious blend with top notes of peach, tea leaves, and crisp greens. The heart of the fragrance is a more floral blend featuring notes of gardenia, magnolias, and night-blooming jasmine.

Reese explains while developing In Bloom she was drawn to scents that reminded her of her childhood growing up in Tennessee, “We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it’s very sensual, very romantic and alluring.”

The fragrance will be an Eau de Parfum and available in two sizes of 1.7oz ($34 USD) and a 1oz limited edition version ($59 USD). A body mist, lotion, and shower gel will also accompany the release for $15 USD each.

Reese was fully involved with the creation of In Bloom from the development of the fragrance to it’s name. She wanted the fragrance to be a true reflection of her own personal style.

Sounds interesting enough to me! I’m not too into floral but breaking the notes up with peach could make this appealing to me. I’ll be getting one to review for sure as count me curious plus I find Reese rather cute.

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  • 12/6/09 1:10 inas:

    i love the fragrance in bloom .. it gor like a soft floral sent .. its really great .. thank you

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