The Muse has been busy stalking CVS lately. Mind you this type of behavior never happened prior to all the delightful releases from L’Oreal, Maybelline, Etc…..obviously, finally, the US market is catching up with the Asian one and we are getting some cool drugstore releases.
So I’m staking out CVS to see when they’ll release the L’Oreal Studio Secrets Professional line.
As per a discussion we had a long time ago L’Oreal appears to be phasing out the L’Oreal HIP line and replacing it with the L’Oreal Studio Secrets Professional line. Some products from the HIP line are being axed to make room for new products where as others are staying but just getting the new L’Oreal Pro line name stamped on ‘em.
Now to get to that stalking part….
After it’s launch in the UK months ago it appears we are finally getting the entire L’Oreal Studio Secrets Professional Collection. The line is already readily available for purchase at Drugstore.com but I have yet to see it in stores and from what I understand it’s set for a February launch.
Since it’s been a terribly long time since I mentioned it all those months ago when it released in the UK I thought I’d give you a brief glimpse of some of the line again. I find it quite an exciting line actually as it’s really a display of how drugstore cosmetics seem to be evolving. If brands continue on this path I’m thinking my market share in cosmetics will swing around on it’s axis and you could see me making more and more trips to see what I can haul from L’Oreal and other brands at my local drugstore.
- L’Oreal Studio Secrets Professional Eye Shadow Singles ($4.48)
- L’Oreal Studio Secrets Professional Magic Perfecting Base
- L’Oreal Studio Secrets Professional Color Correcting Primers
- L’Oreal Studio Secrets Professional Eye Shadow Quads
Now we haven’t gotten the complete pro range it appears. If you peek at my original post, the UK appears to have gotten the brunt of the collection and we are missing out on the glosses, lipsticks, and a few other odds and ends. I haven’t checked the Asian market on this but I imagine they have gotten this even before the UK.
As of now I’m quite interested in the Magic Base and the Eyeshadow Singles. I’ve already tried one of the primers and didn’t love it but I will explore further shades as I’m curious if I’ll have better results with them.
What do you think of the L’Oreal Studio Secrets Professional Collection?