As you may already know CVS is hitting the beauty market with a new prestige beauty retail store entitled Beauty 360. Beauty 360 launched in November 2008 in select CVS locations and basically provides access to higher end skin care, hair care, fragrance, and cosmetics.
More news on Beauty 360 hits the Internet!
www.beauty360.com is now your online shopping portal to the brand new beauty shop if you’re not one of the lucky eight to have one in your local area, yup only eight locations are open as of the moment but more will be coming your way in 2010.
CVS Beauty 360 will still carry your fav drugstore beauty finds but you can also shop additional prestigious brands such as Cargo, 100% Pure, Calvin Klein, Juicy Couture, Laura Geller, Pop Beauty, H20+, and many more. Many of the brands you’ll be able to shop for were only once available at exclusive shops or counters but are now right at home at at Beauty 360 locations and online at www.beauty360.com.
The Muse is always talking about the evolution of drugstore cosmetics and this is one step above and beyond that. With the introduction of Beauty 360 stores, CVS will be playing in the realms of Ulta and Sephora. It’s an interesting turn of events and I look forward to watching it play out.
What do you think of Beauty 360 stores?
Would you shop there if it opens in your area?