It’s coming now darlings. It’s very close. This Friday in fact.
The Urban Decay Alice in Wonderland Book of Shadows arrives at Urban Decay this Friday, January 15th. Excited? My god I know I am. Through the Looking Glass is one of my all time fav novels so it’s quite exciting to see it formatted into my other great love, cosmetics.
Wanna babble it with me?
Jump ahead!
Visit www.urbandecay.com to sign up for the deets on when Alice will arrive!
The new Urban Decay Alice in Wonderland Book of Shadows is the latest in the BoS range of palettes. This is the 3rd palette of this caliber and houses 12 popular Urban Decay Eye Shadows renamed for characters in the book. The palette also features an Urban Decay Primer Potion and two Urban Decay 24/7 Eye Liners.
Part of the novelty and appeal of the palette are the colors that have been chosen for the palette which have a certain Alice theme such as Alice’s own color a bright shade of teal that we’ve come to associate with Alice’s eyes and dress.
For some this will become an instant classic item that must be collected at all costs. For others it’ll be appealing because of it’s wide variety of shadows.
Whatever your reasons there isn’t a doubt in my mind at this point that the Urban Decay Alice in Wonderland Book of Shadows is the most coveted palette in the makeup world at the moment and much anticipated by Alice fans and Urban Decays far and wide.
I know for myself the appeal stems from the sweet pop up design displaying a scene from the film (book). Truly it’s an exciting release and I’m eager to get my greedy hands on it.
But…most important.
What do you think of the Urban Decay Alice in Wonderland Book of Shadows?
Will you be purchasing?
Loves it?
Leaves it?
Do share your thoughts!
Related posts:
- Reader’s Request: Urban Decay Alice in Wonderland Book of Shadows Photos
- As Seen by the Muse: Urban Decay Alice in Wonderland Book of Shadows Phone Orders at Sephora
- Win It: Win An Urban Decay Alice Palette from Urban Decay
- Urban Decay Alice in Wonderland Book of Shadow Review, Swatches, and Photos
- Beauty News: Urban Decay Alice in Wonderland Book of Shadow UK Release Date
- Urban Decay Book of Shadows Volume II Review and Swatches
- WANTS IT: Urban Decay Book of Shadows Volume II
{ 60 comments… read them below or add one }
Whether I buy this or not depends on which shadows they put in it. I’m hoping Queen=Gash & Absolom=Mildew, which looked like a possibility in a pic or 2 I’d seen. However, the more I see of the palette, the more I think they’re putting in the same favorite shadows they’ve put in several of the other palettes, like Last Call, Midnight Cowboy, Baked, and/or Grifter. Been there, done that, spent the $ already.
hey auro!
Queen is Lasy Call and Absolom is Homegrown from what i know
but don’t quote me. It is favorites yes, they aren’t new shades but general catalog ones. Midnight Cowboy isn’t it 
but Midnight Cowboy Rides again….I’m gonna see which are which when I get it but they palette is advertised as “favorites” so nothing exclusive or new in shades but still the novelty is definitely the cute packaging 
plus great intro of you don’t already have the shades for sures!
Hmmm. Yeah, I had a feeling that was Last Call. I already had the single & then got it in BOS I (plus other palettes have it, that I don’t own), but I really don’t need it again.
Besides, with the RED Queen, the White Queen with her RED lips, and Gash being one of UD’s first shadows, it all seemed to fit well together. Oh well, I guess it didn’t hurt to hope, right?
*prods auro* you need it anyway. you know you want it. tempt, tempt, tempt…! hehe
Yeah, kinda. Seriously though, if this thing isn’t super special & has tons of colors I’d love to have, and since UD doesn’t take Food Stamps, me thinks I’ll be skipping this one. If it wasn’t for the fact that I save my pennies to make a little splurge here and there, I’d have almost nothing, but when it comes to UD, I’m an old fan.
i dont even know how i’ll be getting my hands on this, but i’m surely going to try! i’m def a fan of the book, and i’d like to try the Urban Decay line. what better way? great review!!!
absolutely a great intro to UD tsahi! It’s alot of product and such a cute design!
GOSH I am freakin in a nervous state right now…and I am dirt poor right now…even though I bloody work for the state!! grrr too many gifts to buy for my sister’s house and not yet born baby!!! So I can’t spend jack on myself…but for sure…I gotta grab this…I’ve seen reviews already on youtube from other gurus who got it early!!
I gotta do everything to get my hands on one…even pay my phone bill late a few days hhahahaha thats the plan *bad bad*
hey suz! I know I see pursebuzz’s! AHH! I ran around in circles watching it LOL! awww
believe me it’s that time of the year you know? Tax season, broke after the holidays, etc…grrrr! I have a funny feeling it’ll be around a little bit if it sales well..and doh it WILL! haha! I’m sure it won’t sell out that fast, or at least I hope not! 
LOL!!!!! you got it figured out dontcha!?
I might purchase it. I really really am obsessed with Alice in Wonderland. I’m just worried about being disappointed with the shadows because you know I love the eye shadow finishes like Half-Baked, Twice Baked, Sellout, Flipside, Asphyxia, Frigid, but I hate the finishes like on Midnight Cowboy Rides Again.
I think you’ll like this dd as the shades seem to run towards more of a satiny finish and not the glittery bits such as MCRA
I watched hers lol! didn’t you want to snatch it out of her hand! Like how the heck she get it before me type of thing!
heck yeah….but then again I gotta weigh the pros and cons of paying my bills late….which comes first phone or makeup? hmmmm….so hardddddd
But why the heck do they have to come out with the collection this week?! why couldn’t they wait for me until…like say MARCH……*I am important
* lol
lets hope it’s not more than $45! 0_O
hehe I love her, she’s a great friend of mine
I was sooo jealous can’t wait to get mine :_D MAKEUP COMES FIRST! hahahaha!
Dear UD,
Suz needs some more time, please release in March.
K, thanks.
the Muse
PS we’d love you more if you pay her phone bill and let her buy the palette!
Hehe, I just did this same post yesterday! I’m definitely hauling, of course. Love it! I’m so glad I decided to miss out on both Books of Shadows so far!
aimee yayyyyyyyyyy w00t this is your first BoS so that makes it extra specials!
I know! I just can’t wait for this.
And I’m not super fond of all the super glittery colors from UD but this looks like it’ll be just fine. 
aimee def. I think the colors are smoother and alot less glittery it appears. some even look like deluxe shadows regular then the standard catalog!
Hi Muse
I really want this palette but no one can tell WHEN it will be available in the UK. UD just say: “UKers will be able to snatch up an Alice in Wonderland Book of Shadows at Debenhams when it launches” But I really want this palette. I don’t have the 1st BOS, but I have Vol 2 and I really like it.
hey marina
after feb 3rd in Europe dearest
Hope this helps!
I want it but I don’t need it and I’m trying to resist it…. GAH!
lol connie no offense but GOOD luck with that
Hi!
I was looking at the video review done by pursebuzz last night and was drooling everywhere. I also did my rounds of searching for release dates as most are US. i saw on a site that the UK release is on March 5th 2010, however this is only going by the site.
I was shocked when she was duping some of them with previous urban decay shadows, but tbh I don’t think i mind as i don’t have other bos’s and the shades are so so nice. I’ll have to see the RRP for this when it’s released in the UK as I do have the ammo palette [which is nice] and some of the colours are from that palettes.
sarah I seen her review too GAG! OMG WANT ;-D I heard Feb 3rd but I’ll get full details for you! I don’t mind either, the novel is the palette, it’s simply adorable.
I read that I will be here in March. You’ll be playing with yours for 2 months already and I will still not have mine. So not fair
but it’s good in a way marina the hype my kill your lemmings by than LOL! and you’ll save $$!
Loves it, but I can’t order it
And, they don’t sell UD here in the Netherlands. Guess if I really want it, i’ll have to pay double the price on eBay.
hey suzanne ahhh boo sorry dearest. maybe MUA?!?
Oh Muse, keep an eye out for us UK girlies! Since we don’t seem to be sure on a date of release and I want to get one so bad.
I was tempted by the BoS 2 but I’m totally going to wait for this.
hi feeona gonna find out shortly for you dearest
I WANT THIS PALETTE. I hate Urban Decay for makings such awesome palettes that I can’t resist!
aw donna *pat pat* it’ll be ok:)
I will def be getting one!! I have yet to buy any versions of Urban Decay’s book of shadows. I have always heard best things about their shadows but always end up buying a lipstick from them instead! This one has me finally jumping on the bandwagon!! I love Alice in Wonderland!!
you’re going to be so pleasantly surprised gia
it’s a really lovely palette all of the BOS line is 
I honestly don’t think I can express my excitement about this in words
LOL Bakeneko me either dearest!
Is this in the US as well? Because if it is..OMG. Why did I not know?! I absolutely love everything Alice. It’s an obsession really. And it comes out on my birthday…how fitting
hi marina yes hun! it’s available from Urban Decay’s website on Friday doll! get it while you can it’s HOT
Yes! So excited. May have to be my birthday prezzy to myself. Thanks for the heads up
you are so welcome marina happy b-day doll! (early)
Thanks very much Muse
I just ordered mine haha
I think I am buying it. No, I KNOW I am buying this. I didn’t get Book of Shadows II, but this is so worth it for me since I love the colors and Alice in Wonderland.
MC I’m loving it! I can’t help it. The shades, the pop up design, ugh so sweet!
I am so excited to get this, I dont own any of the UD palettes except the UD BOS the very first one, so I know I wont have any duplicates =) I most definitely will get this on friday =) I wonder if this is going to come out at sephora, and should I wait to get it there to build up my beauty points?
hey daisy! Isn’t it gorg!? I’d get it on Friday it seems like it’s going to sell out fast from the way UD predicts it. Might as well grab it while the grabbing is good. Not sure if Sephora will have, I imagine yes but maybe a month down the road
Hey Muse!
Love your blog–not only is it a great read, but extremely helpful as well!
Any word yet on the OPI Alice in Wonderland release date? I’ve checked and checked and can’t find anything!
hey melissa
thanks hun! Hugs!
It’s already out dear. http://www.amazon.com/OPI-Alice-Wonderland-Collection-Polish/dp/B002ZP28J4 Your local Ulta should have it, if not def shortly!
Ooh. Is it still limited edition? (I think they were talking about releasing no more than 2000 palettes?)
mmm sophia I heard that but UD tweeted it’s not the case. It is LE but not limited to 2000 pieces
from what I understand!
OMG! WANT! I have one UD shadow (Chronic) that I love. I’m not a huge fan of the BOS, but I can get behind an Alice in Wonderland themed one! Love Alice!
hehe tohnia
Aw heck yes alice rawkz!
Wow, UD has really recycled shades. The last UD palettes I bought was years and years ago. They were in a tiny silver metallic case. Crap I’m old, anyway…it’s just shocking how many shades were in those palettes are now in the newer palettes.
The store I work in got the OPI Alice in Wonderland collection on Tuesday, so it’s hitting the stores now. It’s really pretty except for Off With Her Head Red, that one just doesn’t fit.
hey comrade def catalog shades hun
Oh yes I remember those! I think the novelty and appeal is the design of the palette plus the shades really are very pretty! I don’t venture into the nail world but I like the name of that lOL
Alice’s Adventures In Wonderland and Through The Looking Glass are my favorite books
I’m so excited for this!
EEEEEEE! I just ordered it from UD and I literally CAN NOT wait until it gets here. Seriously, I don’t know if I’ll sleep until I have the book in my hot little hands. I have fallen in love with UD since purchasing BOS II, so for me this is a great way to try out more of the shadows at a good price – even if there are a few dupes from BOS II. Plus the Alice theme is a great marketing idea – how clever!
By the way, love your blog – thanks for the great reviews!
hehe shannon stop back tell me whatcha think! I’m all compulsive about collecting all the books! I agree Alice is the novelty behind it and probably what will say more volume than just the shades along
Aw thanks Shannon you’re super! *hugs*
Is the palette coming to Sephora? EEK! It came out today!
yes hannah shortly
ha cool marina have fun when it arrives and stop back tell me the good word!