Hey chicklets!
I was going through the Benefit Spring Collection 2010 Catalog last night and I came across the new face of Benefit Bathina. She’s been revamped! Gasp!
Jump!
I absolutely adore Benefit Bathina as I’m all about 50’s retro pin up girls. Kinda obsessed with them actually and Bathina so embodied that. She was chic, she was sexy, she was retro, and she was flirty. She really had a retro feel.
Bathina has gone through a complete revamp for Spring 2010. Benefit has still embraced the roots and concept of the girl as she still has a semi-retro feel but she’s turned into more of Sandra Dee 1950’s beach blanket bingo type of chick. She’s adorable really. Very wholesome, very sweet, a little bit flirty, and very young.
So I guess in a way Bathina’s launch into the new millennium is one of sweetness rather than the sexified version of old.
What do you think?
Yay or Nay to the new Bathina?
For me it’s both a yay and a nay. I adore the new sweet Bathina but I gotta admit I totally dug on the retro, sexy version and will sadly miss it.
The new Benefit Bathina Body Balm will be available shortly from Benefit and sports a peachy pink golden sheen, yes the balm gets a revamp as well with a new vivid color which I likey! Kinda reminds me of NARS Orgasm on some levels.
Do your yayin’ or nayin’ in the comment field!
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{ 24 comments… read them below or add one }
I much prefer the old version, she looks way too cute in the new one! I like vampy! Been loving your blog for months now, thought it was about time I commented ;o)
Hey Babyd! thanks for coming out of lurkdom to say hey
*hugs* I really appreciate the blog lovin’!
I like the old one too, totally into the vampy, sexy pin up girl! The new one is very sweet but my heart is with the old
The new Bathina looks like the old Bathina’s younger sister. Very “cute”. I will say that I do like the new red and pink color scheme on the box. Even still, I prefer the old look of Bathina herself. But maybe I’ll like the new formula color?
hey clair very true
younger sister-ish for sure! I think the new color looks rockin’! however I still love me some old bathina! 
I liked Retro Sexy a lot better, but golden pink shimmer sounds like it will work with my skin tone more. It’s totally a wash. Stupid cutesy-pie croquet girl.
me too felis, love the new shade, kinda reminds me of NARS Orgasm doesn’t it!? and def love the croquet, so cutes!
I never understand what this product is exactly! Is it a lotion? Is it a powder?
hey brittany it’s a balm hun. Basically you smooth on bosom, shoulders, legs, etc…it highlights and gives subtle shimmer to your body
ahh ooo la la! sounds lovely
thanks girl
my pleasure brit
I love the old bathina body balm a little too much..I use it for dressy occasions to help make me feel dressier? I guess, lol.
Very very curious about this new formula..is there a different scent as well? The packaging is cute but I will always love the classic one.
hehe becky that was cute dressy occasions to make me feel dressier
I dunno, I believe it’s the same, I got so excited I forgot to read the caption haha! I love the classic myself but wouldn’t mind a new scent that would be interestin’!
Haha thanks…I guess it’s like putting on your very special perfume for that special night out.
i’m sure you get what i mean. 
…definitely going to try the new one though..very curious.
hi becky! it is I LOVE how it smells
I am too! I have the old but don’t make nearly enough use of it 
but this new version has such a pretty tinge of peach.
Nooo
The old one is better of course!!
kind of like how they changed the sunmaid raisin girl
for the worse too
http://www.myviewsandreviews.com/wp-content/uploads/2009/12/sun-maid-girl.png
so sad
OOOO lostcause I agree! the raisin girl was WAY cuter before LOL!
I’m Sad – Bathina is one of my favorite products and the tin coordinates with my bathroom set. If the new product works on my coloring and smells lovely, I’ll buy it but for once not for the Benefit pacakging. It looks like a character from a children’s story!
aww melissa! me too love bathina
it does kinda look like childish but her short shorts give it a little flirty feel hehe!
Hi ..
I believe the change of it is like to target more on the younger customers since the former Bathina looks grown up and way too sexy. LOL.
This new Bathina is like many said “a younger — sister version” of the old Bathina. This is a cute version, anyway. I guess Benefit wants to give a picture of modern girls who hang out sexy in the sun rather than just in their own room..
So, let’s go croquet! It’s spring time!
could be tangerine
she is very cute 
LOL let’s go croquet in deed! She’s very sweet but I really loved the retro pin up girl as well :_D
Oh man, nayyyyyy. I was obsessed with Benefit as a teenager and remember loving the packaging for this… I don’t understand why the new Bathina is playing croquet, of all things, when she should be winking at us from her vanity with her legs aglow. I guess I’m a traditionalist, but I don’t like that so many companies (cosmetic and otherwise) are messing with their branding – you get accustomed to a style you’ve seen for years and then they alter it into something unrecognizable.
Hope the formula’s the same, though, and that it still smells fantastic.
hey k I guess the croquet kinda makes her more fun? and less sexy
mmm true I did notice quite a few brands revamping! I tend to like new stuff as sometimes you get bored with the old but agree sometimes older is better and new stuff not so much!
I’m sure the formula is just as fab
i think the old one looks way more glamourous. shes the epitome of old hollywood glamour, she reminds me of rita hayworth. the new one is very cutesy. she reminds me of sandra dee.
she truly was lindsay
I agreed I got the sandra dee vibe too!