For the record the Muse promises that stranger things have happened than the fact that Payless Shoes is entering the realms of cosmetics.
Yes, you read that right. Think, Payless Shoes Cosmetics. Are you shivering with anticipation yet? I’m not but no worries you might be able to convince me this could be a good thing.
So what’s the word?
Well, starting September, 1500 Payless Shoe stores will begin selling cosmetics starting at $2.99.
Payless will enter into an alliance with The Maesa Group, yes, you recognize them from the line they created with Urban Outfitters recently.
The cosmetics will be sold under brand names, “Zoe & Zac and “Unforgettable Moments”. Items will start as low as $2.99.
Maesa has also designed and manufactured beauty products for companies like such as Forever21 and Ed Hardy in the past and as mentioned above Urban Outfitters.
So what do you think?
Payless Shoes Beauty?
Sounds a little cutesy to me particularly because of the names so maybe it’s something that will reach out to tweens?
Count me curious.