About two years old word broke in the UK that Penelope Cruz had a little drama surrounding her L’Oreal Telescopic ad which users felt exaggerated the effects of the mascara. Her commercial proceeded to pimp out lashes that were 60 x’s the volume and length. Mmmm obviously for beauty junkies we take all this with a grain of salt as we’ve tried so many products that promise similar and never really seen THOSE results right?
I was recently flipping through a celeb rag at my dentist office and came across Drew Barrymore’s latest ad for Covergirl mascara and imagine my surprise when I seen an itty, bitty, tiny print that Drew was sporting lash inserts and results would vary, yada, yada, yada…full disclosure.
Basically the ad was fully disclosing that you weren’t going to see the same results. So wait…Drew’s super long, full lashes would not be mine if I purchased so and so mascara? What? GASP! Really?!
Seriously though, we all go into a mascara purchase (or at least most of us do) well versed enough to know that the claims are utterly and completely exaggerated and we probably won’t ever see the same results as those in the ad or commercial.
Flash forward several days later I see a commercial on TV for the new Covergirl mascara and a disclosure on the commercial as well! Wow…magazines and TV commercials?
All this got me to thinking about disclosures and whether I felt it was a yay or nay to disclose the results of products in advertisements and commercials.
I have to say I both yay and nay it.
First off I nay it because it does take the joy out of the product purchasing a tiny bit. I mean if I’m purchasing say a brand new eye cream that promises to make me look 50 years younger….I’m going into that purchased excited that maybe I’ll see results. Hell, if they proceed to tell me in small print that it probably won’t work it would be such a killjoy right?
And I say yay because I would honestly like to know if I’ll see the same results as the advertisement or the promise if I’m dishing out big money for something.
However, I don’t necessarily need to know that a model has lash inserts, well doh! BUT one thing I would love would be if they disclosed actual product used. I mean have you ever seen a glossy ad with someone looking utterly gorgeous and flawless and the ad turns out to me for some drugstore palette…..I’d love it if they disclosed that the product on the model isn’t the actual product you’re purchasing. As, hey, we all know that they are using other stuff to make her (or him) look that incredible. Or lipgloss ads where the model has incredibly full, shiny lips and you RUN to buy the product but obviously she’s wearing something else because no WAY are you getting those results.
Interesting to Muse over isn’t it?
What do you think of full disclosure in makeup commercial and advertisements?
Yay? Because you really want to know what you’re buying into.
Or Nay? Because you don’t want to joy taken out of the product before you even got the chance to try it for yourself.