Urban Decay Hearts NYC as much as I do and in celebration of that they are releasing the next part in their series of shadow collections, the Urban Decay Hearts NYC Book of Shadows III.
New Yorkers will have first pick of this incredible palette.
Check below for more photos and details how you can nail your own Urban Decay Book of Shadows III.
On Saturday, August 28th, from 1-9pm, Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director & International Make-Up Artist, is introducing Book of Shadows Vol. III, at Sephora’s infamous Times Square locale (1500 Broadway, #304, New York, NY 10036). A tribute to NYC, for a one day, sneak-peek event, only 1,000 pieces of the limited-edition Book of Shadows Vol. III will be available for purchase exclusively at this store, on a first come first served basis. Eric and his team will also be offering makeovers as well as sharing tips and tricks for creating different looks.
The palette doesn’t even launch on UrbanDecay.com until after Labor Day and won’t be at Sephora, Macy’s, or Ulta until October 1st. New Yorker’s are privy to the deets early so if you live in the area start camping out to snag your palette. The first 200 hundred fans that make it to the Times Square location will also receive a limited edition Urban Decay T-Shirt with their consultation.
I must try to make this event for my very self. Book of Shadows III come to mama!
New Yorkers will you attend to event?
Here’s the deets:
When: Saturday, August 28th 1 to 9PM
Where: Sephora Times Square
1500 Broadway, #304
New York, NY 10036
Everyone else, will you be buying Book of Shadows III when it launches?
What do you think of the new palette?
Naaa, I’ll skip?
P.S. I can’t confirm this but you MIGHT want to try calling Sephora the day of the event and maybe they’ll consider shipping to you. As the Times Square location does ship or at least within New York they do. Contact them at (212) 944-6789. It’s worth a shot, you never know if you’ll get lucky!