Urban Decay Book of Shadows Vol. 3: Urban Decay Hearts NYC Urban Decay Book of Shadows III

Urban Decay Book of Shadows III1

Urban Decay Hearts NYC as much as I do and in celebration of that they are releasing the next part in their series of shadow collections, the Urban Decay Hearts NYC Book of Shadows III.

New Yorkers will have first pick of this incredible palette.

Check below for more photos and details how you can nail your own Urban Decay Book of Shadows III.

Jump!

On Saturday, August 28th, from 1-9pm, Urban Decay’s Eric Jimenez, Worldwide Retail Sales Director & International Make-Up Artist, is introducing Book of Shadows Vol. III, at Sephora’s infamous Times Square locale (1500 Broadway, #304, New York, NY 10036). A tribute to NYC, for a one day, sneak-peek event, only 1,000 pieces of the limited-edition Book of Shadows Vol. III will be available for purchase exclusively at this store, on a first come first served basis. Eric and his team will also be offering makeovers as well as sharing tips and tricks for creating different looks.

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The palette doesn’t even launch on UrbanDecay.com until after Labor Day and won’t be at Sephora, Macy’s, or Ulta until October 1st. New Yorker’s are privy to the deets early so if you live in the area start camping out to snag your palette. The first 200 hundred fans that make it to the Times Square location will also receive a limited edition Urban Decay T-Shirt with their consultation.

Gasp!

I must try to make this event for my very self. Book of Shadows III come to mama!

New Yorkers will you attend to event?

Here’s the deets:

When: Saturday, August 28th 1 to 9PM
Where: Sephora Times Square
1500 Broadway, #304
New York, NY 10036

Everyone else, will you be buying Book of Shadows III when it launches?

What do you think of the new palette?

Must have?

Naaa, I’ll skip?

Share it!

P.S. I can’t confirm this but you MIGHT want to try calling Sephora the day of the event and maybe they’ll consider shipping to you. As the Times Square location does ship or at least within New York they do. Contact them at (212) 944-6789. It’s worth a shot, you never know if you’ll get lucky!

  • 8/18/10 9:27 electronicfly:

    ZOMG more greens and golds! :D :D If there was more blues than purples I will get a bank loan to buy that palette.

    And the UD<#NY? Man makes me miss my relatives soooooo much!

    Reply

    • 8/18/10 9:33 the Muse:

      awww electronicfly come for a visit :-D I needs the greens :-D I <3 green!

      Reply

      • 8/18/10 9:38 electronicfly:

        LOVE greens! Zomg greens+golds, <3<3<3<3<3!! No surprise I love Stila's Jade smudgepot :P

        Heeee if my plans for after graduation works, I just might be able to get there :D :D Would miss the UD event though T.T

        Reply

        • 8/18/10 9:46 the Muse:

          electronicfly all about the greens too :-D awww I hope you do! We should meet up and shop!

          Reply

  • 8/18/10 9:31 Sass:

    I’m getting it, but I have no where to put it. Gah! Oh well, I shall make a way. :)

    Reply

    • 8/18/10 10:12 the Muse:

      LOL Sass that’s the LEAST of our problems girl!

      Reply

  • 8/18/10 9:34 Marina:

    You know I want this ;) Plus I’m from NY (not NYC…but I love city life and I’ve been to NYC once and I looooved it). Kind of a must-have/no-brainer for me! So jealous you get to go to the event!

    Reply

    • 8/18/10 9:36 Marina:

      Forgot to mention—this palette looks like it was MADE for brown-eyed girls! Loving the purples/greens…

      Reply

      • 8/18/10 9:46 the Muse:

        TOTALLY Marina. Loving on the green!

        Reply

    • 8/18/10 9:46 the Muse:

      :-D ha marina it’s a given us new yorker’s want this one right!? :D

      Reply

  • 8/18/10 9:40 vicky:

    I was able to order one online yesterday!!
    It’s exculsive to Debenhams online in the UK at the moment :D
    Yay!

    Reply

    • 8/18/10 9:45 the Muse:

      yay vicky you lucky girl!

      Reply

  • 8/18/10 10:11 Charlene J.:

    Why can’t SG be some island off America?!? Am gonna have to wait for months till it gets here!

    Totally loving the greens!!!

    Reply

    • 8/18/10 10:11 the Muse:

      LOL Charlene I wouldn’t mind that. I could just grab a boat and shop at Watsons during the weekend :_D

      Reply

  • 8/18/10 10:40 Jackie:

    Want! But lately that nagging voice in the back of my mind is saying “you don’t really need that.” Stupid voice, doesn’t understand. I do need this! Can’t wait to get my sticky little paws all over this!

    Reply

    • 8/18/10 10:46 the Muse:

      hey jackie! don’t listen to the voice Jacks, it’s LYING to you! You need this! LOL

      Reply

  • 8/18/10 11:09 Lucia:

    Between my BOS II, The Naked Palette, The Ammo Palette, and the Deluxe shadows palette, I really don’t think i have a need for this one! Instead, I might use the $$ I would have dropped on this to pick up a few UD singles and really complete my collection. If i didn’t have BOS II and naked though, i would definitely get this.

    Reply

    • 8/18/10 11:15 the Muse:

      Lucia can’t even tempt you with those exclusive shades…….:-D

      Reply

  • 8/18/10 11:11 Phyrra:

    I already have Midnight Cowboy Rides Again & Uzi from the Sustainable Shadow Box. However, since I’d been eyeing Haight, Snatch, & Psychedelic Sister, plus I think I’d adore Last Call, Rock Star, and Bordello, I think this is a must have BoS :)

    Reply

    • 8/18/10 11:14 the Muse:

      yay Dd you’re on board ;-D

      Reply

      • 8/18/10 11:22 Phyrra:

        Yep :)
        I’ve gotten better with dealing with the fallout from the super sparkly colors.

        Reply

        • 8/18/10 11:36 the Muse:

          yay dd :-D how are you btw? long time no speak!

          Reply

          • 8/18/10 11:38 Phyrra:

            Doing ok :) Recovering from my surgery from last week. I _hate_ spiders. They had to cut necrotic flesh out of my leg from the spider bite that I got in June. >.<

          • 8/18/10 13:05 the Muse:

            omg you had surgery for that Court?! When? Are you ok!?

  • 8/18/10 11:27 Becky:

    I totally big fat puffy heart UD so of course I’m buying this.. plus I don’t have TEN of the shades! That makes it totally worth it to me. Early sep. can’t arrive fast enough….

    Oh, question- do you have any of the smoke-out kits? I think the Greens kit (shades unamed) had Loaded and Money in it.. I’m dying to know what someone else thinks. LOL

    Reply

    • 8/18/10 13:06 the Muse:

      eep becky :-D totally wants too!

      um yea…I have a review somewhere was trying to find it. They are cute. The shadow quality is a little different from the normal range but the $15 price tag (they are sale somewhere I think at Sephora) makes them kinda worth it b/c the packaging is really fun!

      Reply

  • 8/18/10 13:02 dina:

    wahoo!!! can’t wait for this to be available :D if for the ny theme alone :P

    Reply

    • 8/18/10 13:06 the Muse:

      ha dina exactly the ny theme :D

      Reply

  • 8/18/10 13:08 Phyrra:

    I had surgery last thursday. I’m ok, I promise :) They just had to cut out the necrotic flesh from the bite. Yuck.

    Reply

    • 8/18/10 13:49 the Muse:

      that’s crazy Court. God. I thought it was healing up :( Are you back at work!?

      Reply

  • 8/18/10 13:26 peri:

    hella pretty! ill have to see it up close to see if i really really want it…but i have a lot of UD eyeshadows. gotta check out the similarities. love the packaging though.

    Reply

    • 8/18/10 13:34 the Muse:

      I really wants it peri :-D they could sell me a box of sand and I’d buy ha!

      Reply

  • 8/18/10 13:50 jenn:

    Oh wow. Those greens are gorgeous. The only UD green I have is Flipside (in the sustainable shadows palette), which while pretty is too Crayola jungle-greeny for me to wear it often. Just ’cause as a kid I loathed that crayon. But Kush and Money…and for that matter Psychadelic Sister and Radium…oooh and Haight is the exact color of a dress I’m wearing to a friend’s wedding soon…*drool.* Awesome set of colors there!

    Reply

    • 8/18/10 13:53 the Muse:

      hey jenn! kush=NEED it looks amazing :-D

      Reply

  • 8/18/10 14:22 Storm:

    Ever since I spied leaked promos of the BOX, I knew I would have to own this. Sadly, I’m not in NYC…so I have to wait until it launches online…

    Reply

    • 8/18/10 14:43 the Muse:

      aw storm sniff won’t be long :-D

      Reply

  • 8/18/10 14:59 Bonnie:

    WANT THIS!!!!!

    Muse, I am so glad I found UD shadows–they last forever (on my face) and the colors and packaging are so cool. Here goes another $30 or so. :)

    Reply

    • 8/18/10 15:01 the Muse:

      ha bonnie :-D happy days! :-D!!!!!!!!

      Reply

  • 8/18/10 15:35 Anitacska:

    I got mine today (ordered it from Debenhams on Saturday night), it’s great, although I don’t like the design, but who cares, the eyeshadows are lovely. We didn’t get the 6 Sephora exclusive eyeshadows here, so luckily two of them were included in this. :D

    Reply

    • 8/18/10 16:09 the Muse:

      anita can you list the shades you got in the UK for readers in England? :-D Also does it light up!?

      Reply

      • 8/18/10 17:26 Anitacska:

        It’s the same as in the pictures above and yes it lights up.

        Reply

  • 8/18/10 18:55 amber:

    I already have BOS 1+2 and the Deluxe palette, plus another palette I got a long time ago at Costco with 4 eye shadows, some in this BOS III. A few of the colors are really pretty but I would have way too many dupes. I think I am on an eyeshadow no buy after realizing I have 3 drawers full of eye shadows. I definitely recommend it to people who don’t have many UD shadows yet though. The palettes are such a great deal!

    Reply

  • 8/18/10 19:18 xMissxAndristx:

    oooh my bday is in seppy… the boyfriend better buy me this! he needs to make up for mocking me incessantly for my ridiculous makeup collection. well, compared to christine of temptalia… i’m like a little kid with some bonne bell.. but compared to non-beauty bloggers, it’s a massive collection.

    Reply

    • 8/20/10 12:49 the Muse:

      lol missandris :-D happy early bday! would love to see some pics of your stash!

      Reply

  • 8/18/10 23:32 Sadies:

    Oh my goodness. This summer I have fell so deeply in love with UD products. I was so glad I got the naked palette right when it went online, I would’ve died waiting for them to restock. so I’m definitely leaning towards saving up or this. purple shades are gorgeous.

    Reply

    • 8/19/10 9:43 the Muse:

      sadies tell me ’bout it that thing was GONE gone GONE in a flash! :-D

      Reply

  • 8/19/10 0:59 Tohnia:

    ME WANTEE! I can’t believe I have to wait until OCTOBER! BOO! But this looks like perfect shadows for my brown eyes! I am so jealous of you getting to go to the event though! UD shadows are my favorite. But they are pricey here in Canada on a student budget!

    Reply

    • 8/19/10 11:23 the Muse:

      ACW tohnia :-D cure all for your needs!

      Reply

  • 8/19/10 1:21 ☆Lola A♏ ★:

    I ♥ UD and I’m so getting this.

    Reply

  • 8/19/10 1:31 Melissa:

    I feel mixed about this one and potentially may pass. I have all the colors minus the exclusives. I bought the alice one because i love alice and I adore NYC but man My Chanel fall haul went way over budget …oy vey ..decisions decisions.. Maybe when it shows up locally I’ll cave.

    Reply

  • 8/19/10 9:56 Janet:

    SO pretty.
    Too bad I can’t afford/access it :( It shall have to wait until I get into college.. :D

    Reply

    • 8/19/10 10:07 the Muse:

      hey janet college is way more important hun xoxo!

      Reply

  • 8/19/10 14:02 Gemma:

    wow there are new shades. Iv just ordered this off debenhams uk i will be stalking the postie until it arrives. Strange how its available over here. I’m still waiting for the naked pallet. Love UD eye shadows even more than MAC.

    Reply

    • 8/19/10 14:04 the Muse:

      gemma so weird how stuff works out :-D lucky girl! Enjoy!!!!!!!!

      Reply

  • 8/19/10 14:13 Gemma:

    Well I missed out on alice so I definitely deserve this one.

    Reply

    • 8/19/10 14:17 the Muse:

      now we need UD hearts London Gemma :D

      Reply

  • 8/19/10 18:42 donna:

    i need this in my life. NOW. screw the naked palette. i’m totally snatching this up. it’ll be my bday present to myself. :) august 27!!! virgo lady! :)

    Reply

    • 8/20/10 12:26 the Muse:

      ha donna go for it :D happy early bday

      Reply

  • 8/20/10 11:27 Rain:

    Gemma thank you so much for the inside info! I’ve ordered UD Vol III in Debenhams.com too! although they say they also ship in the US and Canada…but I’m not sure about this one….Yeah it’s so great to have the Vol III already available here in the UK…I’m also waiting for the NAKED Palette (I’m itching to get one!) and the Face Case (for travelling)…Hope they arrive SOON!!!

    Reply

  • 8/23/10 6:38 Edwin Soares Jr:

    You ladies try not to get there to early! I have to get off work at 8 & run down there for my girlfriend who can’t make it =P. Hope there will be a small enough line by 9am.

    Reply

    • 8/23/10 9:46 the Muse:

      promise to leave you one Edwin! :-D you’re a fabulous BF!

      Reply

  • 8/23/10 10:35 Adora:

    Ive already got it, its ordred and due by the end of this week!

    Reply

    • 8/23/10 10:45 the Muse:

      yay awesome adora. where did you order from?

      Reply

      • 8/25/10 13:10 Adora:

        Debenhams, from the UK (sorry muse), it came today and i promise you the lights are amazing !

        Reply

        • 8/25/10 13:11 the Muse:

          adora I hate you.

          LOL :-D I can’t WAIT to get it!

          Reply

          • 8/25/10 13:36 Adora:

            I warn you though, its bigger than all the others, about twice the width of volume 1!

          • 8/25/10 13:37 the Muse:

            really adora?!? Now I’m actually more excited :-D sounds lush!

  • 8/25/10 13:36 Adora:

    Woops, by width I ment thickness…

    Reply

  • 8/31/10 23:20 auroragyps:

    I shouldn’t get this, but I’m going to try. I’m loving the greens & purples too (brown eyed girl here also) and I only have a couple of the colors already.

    Funnily enough, with the UD <3 NYC theme, I can't help but wonder why they didn't put in a few other shadows in, like Roach or the old ABC Gum (I think Radium is a repromote), because those kinds of names make me think of NYC in a "tongue & cheek" way.

    UD is not as urban or decay-ish as it used to be and I think I kind of miss it.

    Reply

    • 9/1/10 16:11 the Muse:

      auro I said the same but here I am with another BOS LOL! mmm UD has taken a different path lately but I am not loving it any less!? :D

      Reply

  • 9/16/10 22:06 PoisonKitty:

    Ok – I already have Mauie Wowie, two palettes with Smog, and Midnight Cowboy rides again. I have the Summer Love palette with a purple in it, so is there any benefit of spending $54 on this one?

    Reply

    • 9/17/10 14:06 the Muse:

      exclusive shades and killer packaging Kitty!? ;-D

      Reply

  • 9/24/10 0:39 Andrea:

    As a relative newbie to HE makeup, this set is definitely on my wish list. I was lucky enough to snatch up a Naked Palette at my local Sephora and have fallen in love with UD. I love the packaging, and there are a bunch of colors in this palette that I’ve been wanting to add to my growing collection (those greens!). I’m wondering if these will stay in stock long enough at Sephora for me to wait for the F&F sale to haul or if I should come up with some excuse to get one now… doing well on midterms, perhaps?

    Reply

    • 9/24/10 12:27 the Muse:

      amazing andrea so cool to meet a new ud lover ;-D go NOW! hurry! it’ll be gone by the time FF comes around lol!

      Reply

      • 9/29/10 23:34 Andrea:

        Went ahead and splurged… It’s supposed to arrive by Monday, and I can’t wait! =D

        Reply

        • 9/30/10 9:22 the Muse:

          awesome andrea ;-D wear in health hun!

          Reply

    • 9/24/10 14:40 Ashley C.:

      I was thinking about waiting until the F&F sale to get it, too, but I tweeted them and they said they aren’t planning one as of right now. :( So I think I’m just going to haul it now before it sells out.

      Reply

      • 9/24/10 14:55 the Muse:

        Hi Ashley yes I heard about no FF sigh :(

        Reply

  • 9/24/10 17:42 Promise:

    Really? No Sephora Friends and Family sale this year?!?!

    Reply

    • 9/27/10 13:49 the Muse:

      no UD FF Promise, not Sephora :)

      Reply

  • 10/4/10 18:30 Promise:

    Ok – I’ll admit, I just caved and bought this from Ulta and got another free primer and free shipping. Have you gotten yours, yet? I was looking for swatches for this, but didn’t see any on here. Also, I was wondering how this one compares to the other 2 and the Alice in Wonderland palette. Did you buy those?

    Thanks! :-)

    Reply

    • 10/5/10 12:45 the Muse:

      I got it when it released at the NY launch promise but didn’t get a chance to take photos and swatches. I have reviews for all the other palettes including Alice under the Urban Decay category. You can search for them there :)

      Reply

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