Covergirl & Olay Simply Ageless Primer Serum Review and Swatches

Tis the weekend!


Thank god.

Anything good planned?

I’m eager for it, bit tired today even though it was a short week.

Today I have for you a little something new….Covergirl & Olay Simply Ageless Primer Serum.

Explore it with me.


A collaborated effort from Covergirl and Olay which combines Olay Regenerist complex to firm skin over time while prepping and priming it for foundation!

I do ask myself whether I need a product that acts as an anti-aging serum as well as a primer….mmmmmm maybe considering I love the way Korres Quercetin & Oak Age Reversing Primer!

This is actually quite lovely if you have drier skin as it is a silicone-free primer with a moisturizing, creamy feel. The formula is a white creamy base with clear serum injected into the mix but you’d never tell as it pumps out as a cream. It absorbs easily enough and runs towards being heavier than many primers you may have tried in the past but very moisturizing.

It comes in a pump packaging which makes an ideal for easy application.

Dry skin users particularly those with mature skin that’s lined will find the joy in this. It’s incredibly hydrating and seems thick enough to fill minor imperfections and perhaps blur them.

Combination types, normal types, oily types, and even drier younger skin types might not really benefit. I’m pretty dry at the moment and it feels lovely on my skin however it does make me slightly oily as the day progresses which I’ll blame on the serum part of the mix. My skin is simply not used to using a serum in the day and the combination of it and a heavier feeling primer might prove a bit too much.

It didn’t make my foundation last particularly longer but did aid my base at applying a little more smoother.

It retails for $15.99 and comes to around $17.33 after taxes. Obscene for a drugstore primer in my opinion. At this rate I can just go to Sephora and pick something out.

I do see some instant visible results when using Korres’ Anti-Aging Primer however with this I’ve seen nothing as of yet but than again I do not have finer lines on my face however in terms of easing dullness or making my skin brighter and fresher, that has yielded little difference. Of course, used over a longer period of time on older skin you may see some results but I can’t speak about such results for myself.

  • Drier, mature skin types!
  • Dry skin in need of extra moisture.

  • Oily, Combination types (this will only make you oilier if you’re already oily and combination types may find it a tad too rich making them shiny around the forehead, chin, and cheeks).
  • Anyone unwilling to dish out near $20 bucks for drugstore primer (Insane!).

In terms of moisture this definitely gets a point or two but formula and price wise it needs some extra work. The price is a tad on the absurd side of things to me and the formula isn’t particularly fantastic for a wider range of skin types and ages as it seems to center an audience of more mature, drier skin types.

I wasn’t wow’ed by this in the least sadly.

I wanted to love it but just felt it came up lacking.

Anyone try yet?

Perhaps it might be worth a little haul if you run across it on sale but personally even than it might not be worth it.

No likey.


This product was purchased by the Muse for review purposes.
Read my full disclosure statement here.

  • 9/10/10 14:13 Kate:

    I saw this in the store yesterday and almost bought it. I’m glad I didn’t as it would make my skin oilier.

    Phew, good thing I stopped by!


    • 9/10/10 14:36 the Muse:

      kate it’s too expensive to bother imho 😛 Made me shiny towards the middle of the day. It has a design like the new Stila Primer with the twirl of cream primer versus serum but serum and primer in the day time simply can’t be pulled off unless you’re considerably older with super dry skin…or at least I think so.

      Serum=night wearin’ only 😛


  • 9/10/10 14:25 Kristina:

    Thank you! I”ve been waiting for this review since you first mentioned this stuff, and you’ve confirmed my suspicions that this will make my skin all sorts of shiny and greasy. Darn it. I really wanted this to be awesome though.


    • 9/10/10 14:37 the Muse:

      big fail for me kristina. price totally threw me off it and than the mirror finish on my skin towards the middle of the day=DO NOT WANT. Just can’t go the serum route in the day. Night yes, not day though…I wish products would stick to doing one thing, prime OR anti-aging but not both thanks


  • 9/10/10 14:42 sparklingpinkgorilla:

    Wow at the price! I often see drugstore things I would like to buy, until I see the price tag. The whole point of buying drugstore is not to save a few bucks but to save a lot of bucks, imo. I see several better deals on right now, and covergirl is not a brand I trust too much anyways. I’ll stick with MAC for everything right now, because they meet my budget and my standards. Thanks for the review though! I really was hoping this would be a good alternative. Currently I’m using Avon’s Magix and it’s doing an ok job. Plus it was only $10 for 1 oz.! Didi you ever review this? I’ll have to search and see :)


    • 9/10/10 15:22 the Muse:

      exactly sparklinggorilla. absurd imho. mac is def a great mid range way to go. awesome quality for their prices. I think I have one of magix foundation around here 😉


  • 9/10/10 17:51 Ashley:

    I was really interested in this when it first came out but when I saw the price.. I flipped out.
    I always test it on my hand whenever I see a bottle but… $17.99 before taxes? Heck no! I like that it looks like a moisturizer but as you rub it into your skin, it’s got a slick feel to it without being greasy. I had a feeling it might be a shiner though. PASS!


    • 9/13/10 14:35 the Muse:

      17.33 was after taxes Ashley :)


  • 9/11/10 0:05 Zombii:

    No silicones? Seriously? I have to avoid primers all across the board because of the silicones (clog my pores like nobody’s business, even with exfoliating at night), so what’s in this “primer” that makes it a primer? My skin is terribly dry, and using mineral foundation doesn’t do it any favors. I wouldn’t mind something that helped it stay moist all day.

    Not at full price of course, that’s crazy! I’m with you on the absurd price tag.


    • 9/13/10 14:34 the Muse:

      I didn’t really like it zombii as a primer, more as a light weight moisturizer than anything else. It didn’t help make my makeup longer but made me feel a bit oily within 2-3 hours of wear. Not sure what makes it prime or what is in it that acts as a primer, sorry wish I was more help 😛


      • 9/28/10 0:20 Zombii:

        Actually that sounds really good. My skin feels painfully *dry* after a couple of hours of makeup-wear. I don’t necessarily need a primer, but something that helps my face be “less dry”. So hearing it makes yours a little oily gives me hope it’ll seal some moisture in, or even attract more!


        • 9/28/10 12:23 the Muse:

          zombii could work ;-D good luck hun, tell me how it works out?!


  • 9/12/10 11:01 Ruthless:

    I bought this, I have combo to oily skin and I am more than fine with it. I actually use it as a moisturizer-then Smashbox photo finish (light) on top. I prime my primer. Yep. Because it’s silicone free I think it makes a super moisturizer for oily skin. As long as you prime over top :)

    I also make sure to leave several minutes between application of that, primer, and foundation to make sure my skin absorbs the stuff.

    I do think it’s pricey, especially for Cover girl. Perhaps it’s the oil of olay association. I paid less than you did , but picked mine up at Walmart.


  • 10/26/10 21:03 AlexandraRae:

    I`ve been using this serum primer for about a week now. It is pricey for the size, but it`s one of the few primers I`ve tried that doesn`t make me break out.
    I have oily skin, and I haven`t had a problem with this product making me look like someone just fried bacon on my face. I haven`t had any excess oil, or really any problem with this product! Very silky finish. When this bottle runs out i`ll definitely be buying a new one!!


  • 7/25/11 17:23 jess:

    This primer lightened my skin tone…im 15. I didnt know it would do this, and im not sure i wanted it to. But it has gotten rid of a sunspot ive had since i was 10!


  • 3/3/13 8:27 marion Walshe:

    I love this product meaning the serum primer. where can I buy in the UK



Comments are moderated and won't show up immediately