I do think the idea of “color” matching foundation formulas sounds cool but end up making us laugh a little. Foundation that magically turns into our perfect shade? Mmm always skeptical when it comes to these product eh? Almay does one as does a few other companies. In some cases they can work if they actually match your skin tone however in most cases, let’s be honest, they prob aren’t that perfect match we are seeking. Considering blushes and lipsticks also embrace this technology and fail at it, is it really any wonder that foundations can’t cut it either?
Josie Maran Matchmaker Argan Serum Foundation is the newest product to embrace this “technology” with a breakthrough color match technology that supposedly reads and instantly adjusts to match to your skin tone for your own unique shade of foundation!
Does it work?
A color matching foundation serum that magically adjusts to your skin tone!
Dry skin users will adore the texture and formula of this foundation as it’s infused with Josie’s Argan Oil so you get a very smooth, hydrating feel that eases dryness and applies beautifully smooth without looking patchy or dry. My own skin is rather dry and absolutely loves this formula. It’s a lightweight foundation with a runny formula not so much creamy but more serum-like. It starts off white (if you look close at my swatch below you can see it’s white but has tiny little dots which resemble pepper, this is actually the pigment waiting to burst into the serum once you put it on your skin) but it quickly turns as you apply it to your skin. I tried out the Light/Medium which turns into a really bad shade of orange, beige…tell you more about that later. There’s also a medium/dark available which I haven’t tried, but I am curious to hear what color this changes if anyone has tried it.
The foundation came with a brush as I purchased from QVC but normally doesn’t come with one. I applied one small pump for each side of my face onto the brush and “painted” on. The pump applicator works a treat as it flows easily and just the right amount pumps out so no tricky problems with this bottle. I wouldn’t suggest a sponge or fingers here as a sponge will absorb easily and fingers won’t get the same flawless finish that a brush gets so I do recommend the brush for application!
Several problems here….
First off the color is very off. At first I thought it matched perfectly as I have a bit of beige in my skin however it turns very orange-y beige, not pretty to say the least. If you purchase this and you have creamy, fair skin this will probably come across really badly.
Secondly, it absorbs really fast without leaving much in the way of color behind. The color it does leave behind is orange-y and off plus makes my skin look tired and dull.
And thirdly, it pretty much feels and looks like you have no foundation on at all. Granted feeling like you have nothing on is great but looking like, well, not so much! I wear a good base to even out my skin tone and make my dull skin look fresher and lively however this does none of those things sadly.
- Those who like orange shades of foundation (hey, Snooki likes it, I bet there are others that like the shade too ha!).
- Those looking for lightweight, minimal coverage foundation!
- Those with dry skin!
- Those who do not fall in the realms of orange skin tone.
- Those who need long wear coverage.
- Those who need coverage to hide problem areas such as acne, skin disorders, etc…(this is very subtle in the pigment department).
I love the formula behind this and adore the idea however it failed to work for me sadly. I do urge you to check it out at your local Sephora as it might just turn the perfect shade for you however on me it was a bad shade of orange. I think I would have considered it a great product if it wasn’t for the very wrong shade I was sporting when I wore it. I’m not much for the Snooki, Oompa Loompa look!
Do share your experience with Josie Maran Matchmaker Argan Serum Foundation!
I’d love to hear about it!