Etude House Missing U Lip Balm Review

I have a thing for cute beauty products, obviously right? Etude House introduced a range of hand creams and lip balms several months ago in a baby animal theme which instantly had me at that “awww OMG so cute!” stage.

I’m such a wimp for kawaii makeup.

There are four animals featured on the packaging in the form of a baby penguin, seal, panda, and dolphin. After hauling all four of them I went through the secondary stage, this is the stage after the “awww OMG so cute!” stage as reality sinks in and I sit and wonder why I need four tins of lip balm….and I remember oh yeah, because there cute.

It’s a sickness people.

In the end I ended up keeping two and gifting the others away! See? Sometimes I’m smart.

Here’s my thoughts!

Cute little tins of flavored lip balm!

I wouldn’t call these lip balms really as the formula is way better than your average run of the mill balm. Looking at it you might deem it a harder textured balm but actually it’s super soft and way emollient. Once it hits your lips it turns into a rather gorgeous, hydrating lip oil that has the feel of a gloss but the short wear time of a balm. If you’re one for super sexy, glossy nude lips this balm is perfect for the look or for wearing on top of your favorite lip stain! Of course, most importantly it works a treat at treating and moisturizing dry, cracked lips!

Each tin features a cute baby animal. Like I mentioned above I had gifted some of these away to friends but I kept the seal and penguin for myself. The seal is a tart grapefruit flavor which is quite true to life and the penguin is a crunchy tart green apple, it kinda tastes like it’s mixed with pear! Both are extra sweet and have a nice punch of flavor.

As you can see the thins are darling and they house a good deal of product for their very inexpensive price tag, I had a friend pick these up in Korea for around $2-$3 dollars…very cheap!

Nothing bad here aside from the fact they aren’t available within the US.

Oh and fingertip application kinda blows and makes for a pain for on the go application le sigh!

  • Anyone looking for a balm that works as a hydrating treatment for chapped lips as well as a lip oil and gloss all in one!
  • Those who favor kawaii beauty products!

  • Those who do not like potted lip balms or lip products!
  • Those uninterested in online shopping or having to deal with airmail and possibly jacked up prices (this is sold in Korea and a few select Asian countries).

Overall, the Etude House Missing U Lip Balm are well worth a tracking down on E-bay and heck I think they are even worth the higher, jacked up prices you’ll find (I’ve seen them for around $7-$10) as the formula is rather fabulous! They prove a perfect treat for my lips!

Loves ’em!

Very Muse Approved for purchase!


This product was purchased by the Muse for review purposes.
Read my full disclosure statement here.

  • 3/17/11 16:41 KristyQ:

    OMG these are so cute!! Such restraint to only keep 2 of them 😉


    • 3/17/11 16:48 the Muse:

      I know right? Do I get a prize for that Kristy? LOL!


  • 3/17/11 16:41 Kylie:

    These are super adorable! I just want them for the tins! But I don’t feel like paying that much just for lip balm…. 😛 But if I ever bought these or got them as a gift, after I used them up, I’d definitely keep the tins and store other things in there, like rings or even lotion (for on the go) or other knick-knacks.


    • 3/17/11 16:48 the Muse:

      kylie def can reuse them ;-D to store little bits and bobs in ;D


  • 3/17/11 17:30 KristyQ:

    You darn well should! LOL. I’ve had guilt lately about the sheer amount of my stash…but I always give in to new stuff! It just keeps on rolling in. Ha ha.


    • 3/22/11 13:10 the Muse:

      same here kristy ;-D lol hard. to. resist.


  • 3/17/11 21:44 origami:

    Eeeek, they are so cute! *dies*


  • 3/18/11 4:06 Musebeliever:

    I waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaant this ! So cute ! >.<
    Hey Muse if you feel liking giving things I'm here ! xD
    Do you know where I could buy this ? I know that you get them through one of your friends, but don't you know a website where I could order these ?


    • 3/18/11 10:06 the Muse:

      sadly not muse :( only E-bay at the moment but if I find a reasonable shop I’ll post it ;D!


      • 3/18/11 15:22 Musebeliever:

        Thanks Muse ! >.<
        I've been looking around a bit and haven't found it. *sadness*


        • 3/21/11 16:26 the Muse:

          really muse? they are all over ebay hun!


          • 3/21/11 16:29 Musebeliever:

            O_O Really ? Can you send me a link by mail ?

          • 3/21/11 16:31 the Muse:

            use just search etude house missing you and it pops right up :)

          • 3/21/11 16:31 Musebeliever:

            I can only find bookmarks. >.<

          • 3/21/11 16:37 the Muse:

            are you looking on

          • 3/21/11 16:37 the Muse:

            us site..?

          • 3/21/11 16:46 Musebeliever:

            Yes I am ! But sometimes there ae territorial restrictions. I suppose it’s the cas as I tried again. I only see the bookmarks… TT.TT

          • 3/21/11 16:55 the Muse:

            that’s weird Muse. if I find anywhere else selling them that I think is fair and safe, I’ll post!

  • 3/18/11 4:31 Annabella Freeman:

    Fook!!!! Where can I get these????



    • 3/18/11 10:01 the Muse:

      haha annabella ;-D they are adorable. I seen ’em on Ebay for around 7 bucks which isn’t bad imho!


  • 3/18/11 5:29 Kari:

    Advocacy + adorable packaging + good product = shoppers’ guilt? What shoppers’ guilt? :))

    I’ve heard the hand creams are nice too. 😉


    • 3/18/11 9:47 the Muse:

      haha kari! ;-D the hands creams are cute! quite creamy as well, not a gel base!


  • 3/18/11 13:53 brici:

    im a sucker for cute packaging!!!! it is a sickness muse! me and you both! (doing some ebay hunting)


    • 3/18/11 14:02 the Muse:

      me too brici ;D me too!


  • 3/18/11 15:30 Musebeliever:

    BTW ! Have you tried these ?
    I really loved her perfume called Flor. I might get these instead of cutie Etude house lip balm.


    • 3/21/11 16:32 the Muse:

      i have they are pretty ok Muse ;-D!


  • 3/18/11 15:46 Butterdaisy:

    I love all the stuff you’ve shown from them. OMG, talk about nice packaging. They have to come stateside. or get a website or something!


    • 3/21/11 16:07 the Muse:

      tell me about it butterdaisy ;D!


  • 3/22/11 7:43 Ivo:

    Hi Muse!
    I also couldn’t resist myself after seeing these lipbalms at my nearest etude house booth. I also purchased the seal and the penguin.


    • 3/22/11 9:02 the Muse:

      yay ivo ;-D loving ’em? ;-D


  • 3/23/11 21:23 Christine:

    In case you didnt know, the proceeds from these lipbalms go to endangered animals!!! I’ve got several of the lipbalms and handcreams, to help the animals, and they are supppper cute <3


    • 3/24/11 9:30 the Muse:

      yeah christine :) I know should have mentioned it in the post, really a great purchase :)


  • 3/26/11 18:39 emmy558:

    omg thoes are soooooo adorible i think im in love!!! lol:) were did you get them


    • 3/28/11 9:31 the Muse:

      a friend got them from Korea for me emmy.


  • 3/30/11 17:28 Tigress:

    Holy cuteness! I’d love these, especially the seal :)


  • 4/1/11 5:09 Flairey:

    I got the seal lip balm because of your review and I love it! :-)

    Btw, I live in the Philippines and they’re selling it for php278 which is about $6.4 so if it’s selling for $7 in eBay, it’s a great deal! 😀


    • 4/1/11 9:36 the Muse:

      yay flairey ;-D brilliant ;-D and awesome on the price thanks for updating us!


  • 5/27/11 21:30 cindy:

    if you had to pick the missing you lip balm or the miss tangerine follow me tint, which do you prefer more? o:


    • 5/31/11 10:06 the Muse:

      Hi cindy they are pretty different products so I pretty much like them both for individual looks :)


  • 8/2/11 21:47 michiyu:

    Hi! I was wondering if those numbers on the side of the lip balm tin is the expiration date as the seal one appears to say 20110129 and the penguin one looks like it’s 20110131. My friend gave me the seal one and it says 20110129 as well so I’m wondering if it’s safe to use. =/


    • 8/14/11 9:22 rhocielle:

      not sure for the lip balm…but they said that in bb cream the one printed is not the expiration date…it’s the manufactured date…and 3 years from that date is the expiration date…


  • 8/15/11 22:19 Luluboo:

    You guys! I found these one! 😀 The only downside is that they are waaaaaaaay expensive. On Yesstyle, they’re…wait for it…..12 dollars. A tin. *sighhhh* But if you’re willing to spend that much, go ahead


  • 1/18/12 9:35 kawaiiPooH:

    thank u for posting this.. i’ll definitely buy this.. so cute and i think works well with the lips.. :)


    • 1/18/12 9:39 the Muse:

      my pleasure kawaii :)


  • 1/21/12 19:51 Christy:

    Does it show color or clear?


  • 9/1/12 15:42 Candice:

    I had it in my basket online and removed it last minute… It’s way too cute though and your review makes me want them…


Comments are moderated and won't show up immediately