First Unretouched Ad Campaign from Make Up For Ever
I admit that I love airbrushed images. Seriously! I like to be completely conned into believing I’ll look that incredible if I buy so and so product.
Go, admit it, you kinda like it too. We’re gluttons for the beauty punishment that promises us smoother, ageless skin or big, pouty lips or perfect blush to make us glow!
It’s part of what makes us beauty junkies, we buy into the gimmick sometimes. No shame in my game, been there, done that.
But most times what we really want is the truth. We really want to know what we look like if we buy that foundation and we really want to know if we’ll get those luscious lips if we buy that lipgloss. In a search for the truth in beauty Make Up For Ever presents its first ever Unretouched Ad Campaign.
Make Up For Ever believes that theirs are the first even unretouched make up ads you’ve probably ever been privy too because honestly most of them are touched up to perfection.
Their goal is to empower women and remind them they can look flawless too without being digitally enhanced.
Make Up For Ever is launching a print ad and online makeup campaign that includes images that have not been digitally retouched. The looks were created recently, December 2010, and were conceptualized by Make Up For Ever Creator, Dany Sanz.
It’s a campaign that’s design to make woman more comfortable with who we really are and gives us a stepping ladder for attainable beauty rather than reaching for the mirage that we are fed daily thanks the handy little programs like Photoshop. Each model is photograped using the Make Up For Ever HD Invisible Cover Foundation Collection which provides flawless results that don’t require a retouch up to see!
What do you think of an unretouched beauty world?
Do you like perfection?
Prefer the real deal?
I’m on both sides. I admit I love good images of perfect models wearing perfect makeup and I also admit such images lead me around by a leash sometimes as you can definitely fall into the trap of thinking how amazing you’ll look in such a foundation or blush or lipstick. I also do love the idea of an unretouched beauty world where we can get the real deal so I’m kinda feeling the love for both sides here.
I think Make Up For Ever gives us achievable makeup goals because let’s face it, we are probably buying into alot of perfect but not actually seeing those results when we use the products ourselves. The photos below are all unretouched images using Make Up For Ever’s HD range.
You can experience the full unretouched experience including photos and videos by visiting hd-not-retouched.com