Guerlain Rouge Automatique
Guerlain Rouge Automatique is the brand’s brand new hydrating, long-lasting lipcolor.
The new lipstick features a single hand push to reveal the luxurious color housed inside, a lipstick without a cap that creates a simple yet elegant packaging design.
Let’s take a look!
Guerlain Rouge Automatique a formulation that acts as a second skin with sensory oils and waxes that offer different fusion points to gradually liquefy during application depending on your lips temperature. The result is a soft sensory film that becomes like one’s own skin offering a comfortable formula that isn’t oily or thick.
The formula also features exceptional shine and a stay-put, feather-proof color thanks to oil and resin that act to accentuate shine and hold it.
25 Shades are available broken up into four shade categories.
Unforgettable Beiges
- 100 APRÈS L’ONDÉE
- 101 VOILETTE DE MADAME
- 102 NE M’OUBLIEZ PAS
- 103 CHANT D’ARÔMES
- 104 JICKY
- 105 VOL DE NUIT
Passionate Reds
- 120 COQUE D’OR
- 121 ROUGE D’ENFER
- 122 LIU
- 123 HABIT ROUGE
- 124 SAMSARA
- 125 VEGA
Flamboyant Oranges
- 140 MITSOUKO
- 141 QUAND VIENT L’ÉTÉ
- 142 FLEUR DE FEU
- 143 NAHEMA
Loving Pinks
- 160 BAL DE MAI
- 161 CHERRY BLOSSOM
- 162 BLOOM OF ROSE
- 163 ROSE BENGALE
- 164 CHAMADE
- 165 CHAMPS-ÉLYSÉES
- 166 SHALIMAR
- 167 GUET-APENS
- 168 L’HEURE BLEUE
The new Spring shades of Guerlain Rouge Automatique are available in April 2011 for $35 at select locations of Saks Fifth Avenue, Neiman Marcus, Nordstrom and at Bergdorf Goodman.
This one doesn’t come cheap, will you indulge?

USD 35 in the US… I can’t imagine how much it will cost in Asia… Sigh…
Yet the promise of lipstick melting on application, being second skin etc really tempts me…
tee you and me both the formula sounds dreamy!
The packaging looks a little gimmicky (with that push-up tab thing), which is weird, because normally I love Guerlain’s packaging. Luckily, I do not heart lip products – they scare me – so I will pretend it’s just sheer willpower that keeps me from yet another purchase
Go me!
larie you’re just making excuses ;-D *wink*
When I saw this, I instantly thought of the Bonne Bell lipbalms in the same packaging.
ha I remember those amy!
I wonder if the packaging allows for closure on the lipstick or if it’s just exposed to the elements.. because I see some serious problems with that (especially, say, in the purse).
it closes off aimee, slides in and the a cap slides over the tube. it’s just “capless” as in no cap to fumble on and it off, slides up and out, and down and in when you’re done.
But won’t the lippies get dirty easily in the bag, if there’s no cap?
they flick closed electronicfly, no cap but there is a slide that covers the lipstick when not in use. it slides up and out and down and out of the way when not in use.
Ooooo makes more sense that way
I dream of Guerlain! I loved their Rouge G (i have 5 Rouge G and always look forward to add more to my collection) of course I will buy a couple of them! Especially in a couple of season when they will add other colors as LE.