With the release of Deathly Hallows Part 2 come July we finally, with a heavy heart, get to lay our obsession with Harry Potter to rest.
Memo to self:
Bring tissues to premiere.
As we say our final good byes we also get to embrace the growth and maturity of stars like Emma Watson because let’s face it, Emma is here for the long run and we’ll be witness to her climb into Hollywood legend ever after the madness of HP has died down.
Emma recently got down to work for her Lancome ad campaign that I leaked to you a few months ago with famed fashion photographer Mario Testino in March in Paris.
This was actually the same day Lancome officially launched Emma Watson as one of their newest faces.
Emma follows stars like Julia Roberts, Penelope Cruz, Kate Winslet, and Anne Hathaway, who have also been faces for Lancome campaigns but Emma remains the youngest of all these celebs.
Her campaign is already starting to appear in England and she brings a fresh, modern twist to her ads with an androgynous look. From what I hear that’s Emma’s own hat in the advert that she insisted on including in the shoot.
Lancome wasn’t my first brand of choice for Emma considering her age. I do consider Lancome a mature brand so the introduction to Emma is an interesting one and I’m left to wonder if this launch will capture the eye and market of tweens, teens, and twenty-somethings. If anything, you have to give Lancome alot of credit for picking such a young girl to represent their line, it’s a very smart marketing strategy. Just imagine an 11 year old heading to the Lancome counter demanding the lipstick Emma has on in her advertisement featured in Teen Vogue!
What do you think of Emma’s look for her first ad champaign for Lancome?
I was slightly shocked as Emma is always very romantic and feminine in what she chooses to wear and this look is more fun and I think it shows us her tomboy side.
Do you love it?
I hear she’s trying to grow her hair back slowly but I’m ever so hopeful she’ll keep her flirty little pixie look, it’s very sweet.