Benefit They’re Real! Mascara Buy It Early on June 10th!

Benefit They’re Real! Mascara, not my boobs dude, my lashes, get your mind outta the gutter (o)Y(o), won’t be available until July but you can get an early sneak peek of it at six locations around the planet!

This jet black mascara with a custom brush lengthens, volumizes & curls for lashes for a look you’ll have to see to believe!

The 1 day world exclusive launch starts June 10th and allows you to be the first to try out They’re Real Mascara before anyone else!

It’ll be available at the following locations:


Macy’s Union Square
170 O’Farrell Street
San Francisco, CA 94101
415-397-3333 x4886

Bloomingdale’s Santa Monica
315 Colorado Ave
Santa Monica, CA 90401

Ulta Laguna Gateway
9141 West Stockton Blvd.
Elk Grove, CA 95758

Ulta Creekside Town Center
1232 Galleria Blvd.
Roseville, CA 95678

Ulta The Promenade at Sacramento Gateway
3591 N. Freeway Blvd
Sacramento, CA 95834

New York

Sephora Times Square
1500 Broadway #304
New York, NY 10036
(212) 944-6789


Benefit Boutique Armitage
852 West Armitage
Chicago , IL 60657


Sephora Eaton Centre
220 Yonge Street
Toronto, Ontario M5B 2H1

No local stores listed above? No problem, get it now on HSN!

Will you be hauling it?

Do share!

  • 6/1/11 23:49 aclineo:

    wow mascara ads are getting out of control!


  • 6/2/11 0:26 MC:

    Guess I’ll be heading to the center of hell (aka Times Square) to get my mascara on lol.


    • 6/2/11 9:18 the Muse:

      LOL MC :D!


  • 6/2/11 4:16 Leah:

    Wow, can’t wait to try this! 😀


  • 6/2/11 13:56 Emily:

    You’re hilarious!


    • 6/2/11 14:25 the Muse:

      ha thanks emily ;-D glad I made you laugh girl!


  • 6/30/11 15:04 Carolyn Qualls:

    Please let me win.


  • 7/30/13 12:36 Kim:

    Best mascara I’ve ever used. I was putting this mascara on I’m the breakroom before work a month ago and my coworker, from across the room, said “OMG! What is that mascara? I could SEE your lashes getting longer from way over here! ”

    My only complaint is that the tube seems to dry out quickly. But while it works … its awesome!


Comments are moderated and won't show up immediately