In a complete 180, Bare Escentuals is set to release pressed eyeshadow palettes for Fall 2011.
Has hell frozen over?
Bare Escentuals will be releasing new press eye shadows for Fall 2011. The Bare Minerals Reader Eyeshadow Palettes have been dubbed 2.0 for the duos and 4.0 for the quads. How techy of them!
They actually promise a super hydrating formula that helps to prevent the loss of collagen in the skin. Supposedly they have anti-aging properties as well…hey, if you’re going to wear eyeshadow might as well be one that promotes anti-aging!
The palettes will be priced at $20 for a duo and $30 for a quad.
These will debut on QVC first and be available in stores later this Fall.
What do you think?
They kinda look cheesy to me, like a press shadow from a mineral e-tailer. I can’t wrap my head around BE doing press shadows.
P.S. I’m crushin’ on Aaron Johnson today, his American accent makes me all mushy inside.