Benefit Cosmetics Eye Gotta! The Annie Collection Benefit Cosmetics Eye Wanna! The Maggie Collection

Benefit Cosmetics takes a note from last year’s early Fall Collection and releases two brand new Annie and Maggie Eye Collections.

Annie Ford Danielson and Maggie Ford Danielson, sisters, joined the Benefit team recently and have brought various new and edge-y collections to the brand. Last year, they released two eye collections and this Fall you’ll experience more of the same!

Check ’em out!

Benefit Cosmetics Eye Gotta! The Annie Collection $36
A Sephora-exclusive kit featuring award-winning creaseless cream shadow/liners and powder eye shadows.


  • 3 x 3 in 1 Benefit Eyeshadows in Canopy (warm nutmeg), Purple Haze (gilded purple), and Spiced (golden olive)
  • 2 x Benefit Creaseless Cream Shadow/Liner in Flash (platinum fawn) and Foiled (shimmering sand)

“Eye Gotta! is for gals who gotta look gorgeous all day…there are people to see, places to go, and things to do. My kit of enchanting eye shadows creates perfectly pretty, defined, fresh-looking eyes. You’ll be ready for whatever comes your way!” -Annie Ford Danielson, Global Beauty Authority

Benefit Cosmetics Eye Wanna! The Maggie Collection $36
A Sephora-exclusive kit featuring award-winning creaseless cream shadow/liners and powder eye shadows.


  • 3 x 3 In 1 Benefit Eyeshadow in Skyline (blue silver), Inked (midnight sapphire), Deco (fresh plum)
  • 2 x Benefit Creaseless Cream Shadow/Liner in Static (shimmering pewter), Airbrush (pink pearl)

“Eye Wanna! is for gals who have it all—and wanna shimmy all night long! With eye shadows in all shades of fabulosity, my kit will take you from work mode to party status in the blink of an eye. Go ahead, get noticed, and steal the scene!” -Maggie Ford Danielson, Global Beauty Authority

Maggie and Annie’s Collection’s are available now for Fall 2011 exclusively at

What do you think?

I love the sultry, warm shades of Annie’s Collection!

  • 7/18/11 12:48 Claudia:

    I gotta get the Eye Gotta kit!


  • 7/18/11 13:18 JoElla:

    I saw these in a JC Penny Sephora last week.

    They were very pretty and I am quite tempted by the Maggie collection.


  • 7/18/11 13:20 KPrice:

    I have the Annie Eye Gotta collection and the colors are gorgeous. The packaging, however, is not cool. The cream shadows are in the same cardboard as the powder shadows, and not easy to get out. Plus, the only top or lid to the powder shadows is the top of the case. So if you only want to store or carry the powder shadows you have to keep it in the big box or cut it off from the rest and put it in something else.


    • 7/18/11 13:22 the Muse:

      oh no kp! thanks for telling us. :(


  • 7/18/11 14:11 Andrea:

    I ordered the Annie kit and it should arrive later this week. I have heard about the packaging woes, but I’m so anxious to try the cream shadows that I hope I can overlook it.


  • 7/18/11 14:15 Amanda:

    Those sisters look evil in the pics.


  • 7/18/11 15:14 Josie:

    I’m getting both kits just for the cream shadows! Wish i could find swatches already but so far, nothing has turned up. Will you be getting them, Muse??


    • 7/18/11 15:16 the Muse:

      yup Josie, playing with them now will swatch shortly :)


      • 7/19/11 15:37 Josie:

        Ohhh yessss!!! I’ll be stalking your blog all day now for them!


        • 7/19/11 15:48 the Muse:

          coming up shortly josie ;D!


  • 7/18/11 16:34 JoElla:

    I was lucky enough to play at a jc penny’s sephora last week and bought the cute little benefit 10.00 kit with the primer,earase paste and a cream shadow. I am really impressed with these goodies and can see buying more from this line. I am wearing the cream shadow for the first time today. I love the wash of color and didn’t use the primer. I can’t wait to see how it works with the primer.

    and I agree I think I would buy one of these kits for the cream shadows and get the other shadows as a bonus!


  • 7/18/11 23:06 Vanessa:

    The items and illustration in this collection just seem thrown together in a rush, especially when you compare it to their first collection (which I sometimes regret not buying). Then again, you did mention it was Sephora exclusive…


  • 7/19/11 10:40 shusheshe:

    I’m drooling after the cream shadows!


  • 8/1/11 16:33 Reme:

    Gosh we’re so behind in Ireland when it comes to Benefit, we only got the previous Annie and Maggie palettes in June!

    I met them recently at the launch of chacha tint and they are lovely girls I have to say, gorgeous Glamazons :-) How lucky for them to have a beauty brand as the family business, jealous is not the word!!!


    • 8/2/11 10:43 the Muse:

      reme they really are pretty girls ;-D! do you love cha cha?! ;-D


  • 8/2/11 15:53 Reme:

    Yep Muse I’m loving cha cha tint, I was scared initially by the bright orange coming out on the brush but I’m glad I was brave and bought it regardless. A little dot goes a long way and I like that it’s bright for summer and quick ‘n easy to apply.


    • 8/2/11 16:06 the Muse:

      yay reme happy to hear it girl!!!!!!! it’s such a fab one for Summer ;-D!


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