Illamasqua and Leverton & Sons offers The Final Act of Self-Expression in the Afterlife

Listen, death is nothing to joke about nor is losing someone very special or near to your heart but I admit I did burst out laughing when I saw Illamasqua’s newest collaboration.

They went THERE……..

Jump!

Illamasqua and Leverton Sons The Final Act of Self Expression

Is it April Fool’s Day? I dunno but I guess there isn’t any joke about the fact that Illamasqua has teamed up with family funeral directors Leverton & Sons to offer what they call the Final Act of Self Expression.

This service encourages beauty lovers to plan for their final transformation, no I’m not joking, as in the afterlife as in laying in your coffin, dead, looking all kinds of beautifully made up!

Your mission, if you choose to accept it, is to look amazing in your after life thanks to fabulously applied makeup by a professionally trained artist.

This service is available from Illamasqua and Leverton & Sons in the London area only starting this July. The Final Act of Self-Expression service can be booked as part of a pre-arranged funeral with prices starting at £450.

I’m honestly at a loss for words here.

I’m not sure if it’s creative and amazingly brilliant or just bloody morbid.

What do you think?

Do you want to be laid to rest in your finest makeup?

Would you pay for such a service?

Is it makeup obsession that goes too far?

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Read more at

illamasqua.blogspot.com

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  • 7/6/11 20:59 Tammie:

    I always knew Illamasqua was a bit f-ed in the head, but this takes the cake from having disgusting named nail polishes….

    Reply

  • 7/6/11 21:27 Morgan:

    HA. Wow. I mean, I know funeral homes usually do some makeup on the deceased, (at open casket viewings anyways) so they…well, so they don’t look so much like a corpse, ha. But this seems a tad silly, hiring a professional makeup artist in the afterlife! Entertaining though, at the very least.

    Oh and by the way Muse, I just wanted you to know that I absolutely adore your blog. I stumbled across it a few weeks ago and have been following since! I love your asian beauty brand reviews. Very informative and helpful! Though sometimes I shake my fist at you for introducing me to so many fabulous things that I can’t all afford to buy! (broke college student here) Yoooou! :p

    Reply

  • 7/6/11 21:37 Maggie:

    Oh man, I TOTALLY want Illamasqua to do my funeral makeup. But I also make art with dead animal parts, so I may not be the best judge of what is too morbid (and what is just TOO AWESOME).

    Reply

  • 7/6/11 21:47 Daisy:

    First I though it was a new collection featuring vampy shades but then realized it wasn’t. Still like the idea.

    Reply

  • 7/6/11 22:11 Comrade Garlic:

    If the guy who invented the Frisbee can have his ashes made into one and the Pringles can guy can be buried in a Pringles can, then I can have fabulous makeup when I’m dead. If my loved ones think it’s strange, I don’t care. They obviously didn’t know me that well.

    Reply

    • 7/6/11 23:36 Aiia:

      Preach, sister :P

      Reply

  • 7/6/11 22:25 Dana:

    I don’t think you’d be obligated to be done up on craz-zay like the model, so its a lovely idea. My grandma looked nothing like she did at her funeral. She always did her makeup so pretty with nice bright lips all the time. She was a pasty with no lipstick at all. So if a professional wants to help out and make people look more like themselves, what’s the harm?

    Reply

    • 7/7/11 8:04 laura r:

      whereas my great-gran looked NOTHING like herself because they piled so much pancake slap on her. mortuary makeup is different and should be something one can opt into (which this idea would be part of) or opt out of. but don’t get me started on the funeral industry- it’s an area of interest for me and so i know way too much about the details and the unnecessary stuff.

      i get that it’s self expression and all but this is a tad too much for me, personally.

      Reply

  • 7/6/11 22:39 Freidra:

    If you have an open casket, you’ll be wearing makeup so it may as well be something you like. Two things that come to mind: the funeral home scene in Drop Dead Gorgeous AND that Leverton and Sons funeral home helped save the Allies’s bacon in WWII in Operation Mincemeat.

    Reply

  • 7/7/11 0:01 kami:

    i think its brilliant and would totally be into something like this for myself…if i was going to go that route.
    if one must be dead and must have the following funerary occasions why not look fabulous!?
    i love illamasqua even more now!

    Reply

  • 7/7/11 0:05 Claudenka:

    hm…morbid but i still like it. i’ve always been itching to try illamasqua out (swatching every single of their product sephora carries in store every time i hop into a sephora…which is too often lol) and i admire them for being so bold

    Reply

  • 7/7/11 0:32 Steph:

    I actually think this is a great idea, if not coming across a bit too gimicky for my tastes. Having friends that work in the funeral business, makeup is not very “glamorous” as they are more concerned with making sure that anything unpleasant is covered/not visible.

    This is a lovely idea for those who care, but most of us,if were lucky might not care for that look when we die in 60+ years.

    Reply

  • 7/7/11 2:10 Ruth:

    Don’t care much for the concept but I love SNZ !

    Reply

  • 7/7/11 3:17 maryinwonder:

    hehe isn’t it shocking? =D
    as I’ve explained it @ my blog, I’d gladly pay a fortune for them just come ynd do it! =D

    Reply

  • 7/7/11 7:35 Crystal:

    wow this is unbelievable!

    Reply

  • 7/7/11 8:07 Erin:

    Morbid? Probably. But at least they have the guts to do something different and out of the ordinary. Isn’t that the fun of makeup anyways? Props to Illamasqua for not being afraid to go there :).

    Reply

  • 7/7/11 8:32 Robin:

    I’ll be curious to see how many people will actually do this. Brilliant advertising idea though, and Illa does bill itself as “makeup for your alter ego….”

    Reply

  • 7/7/11 9:20 Telle:

    Maybe they should have done the makeup on an actual corpse and not a live person…makeup can’t hide or transform a corpse to look glamorous or like someone did when they were alive.

    Reply

  • 7/7/11 9:48 Jess:

    This is so Tim Burton esque!

    Seems fun, but that doesn’t stop it from being morbid.

    Reply

  • 7/7/11 14:06 glitterwitch:

    Ohhh yes!!! Going off to meet my maker fully loaded with Illamasqua make up ~ oh that is just brilliant!!!!!! I might just make a will now just so I can stipulate that I must have this done. With photos for me to flash around when I reach those pearly gates :D

    Reply

  • 7/7/11 14:41 Majick:

    Well, I’ve always said “burn me and cast my ashes in the ocean” so I will not have a need for this service. That said, I’ve also always said that I was going to be cremated because I wasn’t going to trust my makeup to a mortician I don’t care who they are. LOL
    I think this is brilliant, if not for the people who want the service but also the marketing and original idea for a new money-maker.

    Reply

  • 7/7/11 17:34 anon:

    Death is always a sensitive subject, and I imagine a lot of people’s initial reaction to this new service will be shock and disgust. However, think about it from the family’s point of view – a funeral is an opportunity for a deceased persons most loved to accept the loss, close the chapter and begin moving on. This would be the very last image they would have of this person, so it’s only natural that you would want them/yourself to look the very best to reflect what they/you were like when still alive. I think it’s a beautiful idea in that the artists can help the friends and families with the grieving process by preserving the personality and beauty of the deceased.

    Reply

  • 7/7/11 19:35 Katrosado:

    Innovative way to increase revenue to say the least. Morbid? not really, most open caskets have had makeup application. I could see where a certain demographic might be interested in these services. Especially if they catch on. Business wise this is a fairly untapped market. Might be a very savvy move on their part. We’ll have to see how it plays out.

    Reply

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