This Summer felt like the Summer of the SPF. SPF has evolved a fair bit this year and I’m seeing more and more options that offer a higher SPF factor of 50 and up. Such products are the norm in the Asian market however here in the US we tend to stick to the 30 range.
Another interesting evolution is drugstore makeup brands offering SPF options. Asia is flooded with a variety of SPF products and brands in particular offer not only color cosmetic options but also an SPF product or several. It’s very rare that there isn’t some SPF option available from most brands in Asia.
Versus here in the US, where we don’t normally see our favorite brands such as say Maybelline or Revlon offering a product available exclusively for sun protection.
Neutrogena changes all that with it’s new Ulta Sheer Liquid Daily Sun Protection. Does this mean we’ll see more drugstore brands offering SPF products all their own?
Let’s hope so!
An SPF 55 fluid for protecting against the sun!
This is exactly what you’d commonly find in many Japanese and Asian drugstores right down to the packaging, formula, and price tag. I have any number of similar SPF products from Asia that basically perform, look, and have cost me the same thing as Neutrogena Ulta Sheer Liquid Daily Sun Protection SPF 55.
This comes in a small (1.4oz) squeeze tube with a dropper style nozzle for easy, mess-free application. The formula is a milky traditional facial SPF fluid. It isn’t creamy but has a watery, runny texture that absorbs easily and leaves behind a matte finish. The formula is waterproof and oil free so it won’t leave your face looking or feeling oily after use. It layers beautifully under foundation or over moisturizer. The products protects against sun damage and sun burn.
I like it alot but it does have an SPF scent going on. It starts off fresh and begins to smell rather yuck as you massage it in but this quickly dissipates.
Like many facial SPF products it does dry skin a bit particularly if you have already dry skin over time.
- Anyone looking for a high level SPF for less ($9.99 makes this is a steal).
- Anyone looking for an easy to incorporate into their daily routine SPF.
- Those looking for a quick absorbing, lightweight SPF.
- Those sensitive to fragrance in their products.
- Those who have drier skin (over time this tends to make skin a bit flaky and drier so be sure to moisturize).
Neutrogena Ulta Sheer Liquid Daily Sun Protection SPF 55 has set the pavement for drugstore brands to finally embrace the importance of including SPF products along with their color and base cosmetics. This is a fabulous little SPF and is on par with many Asian SPF fluids I’ve tried and already own. The price is quite nice and the higher level allows you to stay in the sun for longer periods of time while protecting skin from burning and damage.
This is well worth a pick up!
Very Muse Approved for purchase!