The Sonia Kashuk Curl Up Eyelash Curler has the true potential for greatness my friends. This little piece of beauty gadgetry is part of Sonia Kashuk’s Fall 2011 Collection and is available now at Target.
I’ve never really paid attention but I do believe there has been a curler or two available from the brand before but as of now they only have a smaller travel curler which addresses individual lashes rather than a full fringe of lashes plus a travel curler which looks like a heated curler.
Outside of these I’m not sure if I’ve ever really noticed the brand having a full size curler available outside of an LE one during Breast Cancer Awareness Month.
Feel free to correct me if I’m wrong.
Now the Sonia Kashuk Curl Up Eyelash Curler could prove to be solid gold awesomeness in the curler world but it has a few hiccups that are hard to overlook!
Let me start by saying I’m a hard judge of character when it comes to Lash Curlers and most fail in a big way. Out side of my trusty Shu Lash Curler nothing else has lived up to the power of curling my lashes so well.
Count me surprised that this actually works out so well. I do believe the power is in the pad people. Most Lash Curlers have a dense, plastic, less than soft lash pad which actually causes the major fail in my opinion versus Shu’s lash pad that’s soft and sort of rubbery almost. In this case, the Curl Up Eyelash Curler gets the pad right! The pad is quite soft and cushions lashes nicely as you squeeze.
In regards to shape, size, etc…I find the handles are a very comfortable fit and the actual cage of the curler seems an ickle larger than Shu’s version which could account for the fact that it doesn’t pinch AT ALL. Occasionally I get a little pinch from my Shu if I go a little too close to my lash line…after several uses with this I failed at even pinching myself a single time! Joy! The larger size seems to hold the bars further away from my skin resulting in a pinch-free experience! Quite fabulous!
Now I do notice that the effect of the cage being larger and pushing further away from skin also results in less of a curl than I’d get with my Shu but nothing too dramatic. It curls yes but it doesn’t produce as dramatic a curl as I’d get from my Shu but nothing that you’d notice unless you’re really examining your lashes.
Now I’ll tell you, for the most part, the curler is a gem but…
I hate the $15.99 price tag. Absurd as far as I am concerned. Shu’s curler is $19 bucks so if I’m going to indulge might as well go for the higher end here…! I’d have liked to see this shaved down to say $9.99-$12.99 after all I am shopping it at Target.
Secondly, it’s limited edition. That’s ok I guess…BUT….they include NO lash pad refills.
Seriously? $15.99 and no refills? The lash pad is part of what makes the curler awesome if I can’t get refills than it proves pointless?
I’d use it for a year and basically resort to tossing it out because I can’t refill it?
Granted, Shu offers no way to purchase refills either but they still give two pads with a purchase so you can get at least two years out of it before tossing it.
Sonia, I absolutely heart this curler and I’d love to recommend it to the beauty world but the price and the lack of refills deeply disturbs me. How about offering it as part of your regular collection, get us some refills, and shave a little off the price tag and we can totally discuss Muse Approval for purchase because you have a seriously nice curler here that needs a little work to reach greatness (it’s almost there).
Anyone see it?
Want to buy it?
Available now at Target.