B Never Too Busy To Be Beautiful Holiday Catalog Photos
B Never Too Busy To Be Beautiful was the glamorous side of Lush Cosmetics. Old school Lush fans will take note that items from B Never’s catalog have popped up from time to time at Lush and most recently in the Gorilla Fragrance Collection.
I’ve loved B with all my heart and was really crushed when they closed shop.
Le Sigh…!
I was cleaning out my makeup closet recently for Fall and I came across one of B Never’s old Holiday Catalogs and I really wanted to share it with you so I took a ton of pictures but damn I need to do this one in two parts.
So do jump ahead to enjoy some of what B Never offered us!
Jump!
As you can see B Never was alot more glamorous than Lush. The collection was very feminine and pretty, almost vintage-like. I really miss it. The thing I missed the most is Keep it Fluffy which was my very favorite B Never scent. Although Lush has been slowly releasing fragrances from B Never such as Dirty, B, etc…they never did bring back Keep It Fluffy as a perfume merely as a soap one Holiday season.
Keep your fingers crossed for me it comes back soon!
What do you think of B Never?
Do you remember B?
Do share!
I hope you enjoyed this post. I’ll be doing a part 2 very soon which includes some of B Never’s makeup offerings!

B Never was before I was aware of Lush etc., or I just never heard of it at the time!
BTW That “Two Hearts” line makes me think of the Doctor haha!
ha I have a shirt that says says I heart heart the Doctor
Do you know approximately when this catalog came out?
over 6 years ago I think Roth, why?
Just curious! : ) I thought that maybe it looked like it was from the late 90s or something.
;-D naaa the 90′s would be cosmetics to go, I WISH I had that catalog ;-D!
Aww, shame it’s now gone. It looks like Lush’s burlesque older sister.
I still have my love bubble bar OMG love that scent and the eyeshadows are soo smooth why did they do away with that line dam Lush
omg me too nicole!!!!!!
it’s funny how we save things that we love an know that will never come back lol
ha ;-D pack rat nicole right? ;-D
When I worked for Lush I won a contest and got $1000 of B never and loved it!! I was so sad when they closed.
omg so brilliant krstrina what did you haul?
brushes, eye shadows, makeup bag, perfume, so much….i just hated that the eye shadows expired so quick. I still have a few and the ones I trashed I kept the cute little boxes they came in!
kstrina I have alot of them too but hate I can’t use them le sigh
they expired way quick! I still have perfume…..I was considering dumping it and replacing with my Gorilla fragrances in the pretty bottle ;D!
i also worked for Lush.. I remember them shutting down B never all us girls put in a big order
Aw man, that stuff looks awesome. Now we get crap like a bar of soap with a paper fin stuck in. Not crap, I guess. I love Lush. But LOOK at that stuff!!!! I mean, it’s like LINES of stuff. KIF toothpaste! Love hair fragrance! !!!!!!!!!!!!!
I wish they never did away with this line! It’s all so gorgeous…
Since this was before the time I started getting into makeup, I never even had a chance to try it out. *pouts*
They really should bring those eyeshadows back… I’d haul them SO hard, Lush wouldn’t even know what hit ‘em! XD
I discovered B while traveling in London many years ago and was amazed at the quality and diversity of the products. I was pinching pennies at the time and picked a few liquid liners, white, pale pink and red, to take home with me. As my supplies began to diminish I sought them out online but the 50$ shipping to the U.S. deterred me from purchasing, however I discovered there were two shoppes in Japan and I just happened to be heading there! The Japan shoppe was so tiny compared to the U.K. offering but I was ecstatic nonetheless. I replenished the red and white liners and then added gold, fuschia (sparkle), a pink and yellow blended eyeshadow pot, one of their gorgeous candles in an ornate cup and a few other goodies. My total came in just under 300USD and the shoppe girls spoiled me with a complimetary makeup box and makeup remover. I am so sad to hear they have gone out of business, I was just looking for their products this morning, having no idea they were gone. I hope they get resurrected someday, there has never been a makeup company as unique and amazing as B. I’ll be hoarding what gems of product I have left to wear at all the best parties!
Thanks for taking the time to share the catalogue, brings back heady memories of the first time I ever stepped into a B store.
To anyone still following this thread, LUSH has just released a makeup line, not as diverse or fancy as B Never but who knows what will come out of the LUSH kitchen next! Here’s a link to some of the new products via LUSH’s website (
we know S, I posted about it a few times already, Emotional Brilliance