Sula Creaseless Cream Eye Shadow Review, Swatches, Photos

Sula has a new color collection available at Ulta. This is a budget friendly collection of lipsticks, blushes, eyeshadows, and more for $8 each. I recently tried one of the lipglosses and was quite pleased.

Anyone try yet?

Here’s a look at the new Sula Creaseless Cream Eye Shadow.


A range of cream color eyeshadows with a long wearing formula.

Sula Beauty cream shadows are a surprisingly easy to blend formula made with natural ingredients that’s free from parabens, phthalates and petroleum.

I’ve read some poor reviews on these and most of what you may have heard or seen is right as the formula does suffer an ickle bit but I’ll tell you more about that in a second.

Each shadow comes in a small glass pot ala MAC Paint Pots. I’m always a little wary of packaging like this as I have had both gel eyeliners and Paint Pots from MAC that have dried out in the past with this style packaging. Formula sometimes suffers as well with glass packaging for some reason or another but I guess it all depends how and where you store them.

Pots are 0.15 oz each at $8 versus a MAC Paint Pot which is $17.50 for 0.17 oz. Price wise you are getting a deal here particularly because these are on sale at Ulta for $6.50 at the moment…of course, formulation isn’t quite the same and really if you aren’t getting a good formula than the price isn’t necessarily worth it.

I purchased Hard to Get which is a beautiful shimmering gold. I found the formula very easy to work with. Although dense it still manages to have a creamy, lightweight texture that blends easily. It creates a nice subtle glint on my eyes. It doesn’t have a ton of pigmentation although it does build easily enough for more drama. As a base for powder shadow it works quite nicely as well and adds a certain vibrancy when worn under powders.

It does have issues though…

Worn alone or with powder it creases terribly….If I wear it on its own with primer I find color fades, creases, and disappears within two hours at most. The wear time is disappointing. As a base wear time isn’t much better….I wore primer, a bit of this, and a powder on top and it really causes issue with powder shadows. I normally don’t have a problem with powder eyeshadow but this made them crease rather badly.

Although I only purchased one shade I did swatch a few others in store and color pay off is disappointing in some of the more darker shades such as the greens, blues, etc….

  • Anyone looking for a cheap thrill (this isn’t too bad a formula if you can deal with the shorter wear time).

  • Those with oily lids.
  • Those who want a long wearing cream shadow.

Sula needs to drop the creaseless from the name because that simply isn’t the case. Wear time is very weak here and proves disappointing considering the formula proves mighty nice with an easy to blend, smooth application. I think Hard to Get will be a nice shadow for a quick wash of color however I better make sure to wear it on days I don’t plan on being out for long periods of time because it’s sure to crease and fade away within a few hours….


Sula has a winner here if, indeed, it was truly creaseless but sadly it’s not.

Anyone try?

Feel free to share your thoughts or mini review.

Available at Ulta and


This product was purchased by the Muse for review purposes.
Read my full disclosure statement here.

  • 10/11/11 11:04 Gouldylox:

    I picked up the teal one a bit ago and hated it. It had no pigmentation and creased in a hot second.


    • 10/11/11 11:18 the Muse:

      the color ones def had pigmentation issues in a major way…I liked the gold, but the creasing, forget about it :-/


  • 10/11/11 11:08 Sara:

    I hate to be a snotty douchenstein, but I’ve not found a drugstore cream shadow that was actually creaseless. Unfortunately, we pretty much have to pay real money for one that works. :/

    And I’m only interested in cheap thrills when there is at least some level of awesome to be had. Like Wet n’ Wild palettes. :p


    • 10/11/11 11:17 the Muse:

      sorry sara…just trying to get the review up so folks can see what these are all about :)


    • 10/11/11 23:46 Quinctia:

      Years ago, I had decent luck with some, amazingly enough, Wet n Wild cream palettes. I spent a couple of years sick of the payoff/migration with drugstore powder eyeshadows, and only wore creams.

      At the time, I was too poor for nicer powder shadows (full time student), did not know about eyeshadow primer as there were no cheap options yet, and did not know how much better brushes were to apply with, so now I prefer powder shadows!


  • 10/11/11 12:02 Kristina:

    I’m thinking I’m going to stay away from this brand in general. I’m certain I purchased a nailpolish of theirs online once and it was awful.


  • 10/11/11 12:06 Dana:

    Tried these. There are quite bad!


  • 10/11/11 13:10 Kim:

    I haven’t tried these but I did pick up a few items at Ulta recently since they were on sale. I hated the nail polish but liked the blush and I haven’t tried the shadowstick/liner yet. Overall, I’m not too thrilled with the brand. I’ll be skipping this shadow thanks to the Muse’s review. Thanks.


    • 10/11/11 13:23 the Muse:

      My pleasure kim! I got a blush too, have to try it out ;-D seemed pretty!


  • 10/12/11 14:25 Michelle:

    I’m glad to see that you’re reviewing the other Sula products as I really liked the lip gloss as well. I’ll stay tuned!


  • 3/11/15 18:30 Big D:

    Love your blog. I need help with finding the one eye shadow brand for my MEGA GREASY LIDS. At the end of the day, you would think that I applied Vaseline as my eye shadow. What would you suggest I use for this issue. A nice neutral. I am hoping for a miracle product. Thank you


Comments are moderated and won't show up immediately