Mmm Madonna truly is living in a material world. First her H&M Collection, than a Macy’s collaboration with her daughter, and now her first fragrance!
Would you buy a Madonna’s Perfume?
Coty has announced today a joint venture fragrance with Madonna, Guy Oseary, and Iconix Brand Group, Inc. to launch the Material Girl’s first fragrance. The new fragrance, Truth or Dare by Madonna, will debut exclusively at Macy’s in April 2012.
Madonna stated to Women’s Wear Daily, “I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare.”
According to Coty the Truth or Dare by Madonna will be a floral fragrance with a unique blend of narcotic florals, balanced with addictive woods and vanilla which creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle itself plays upon the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.
Truth or Dare will be available in an EDP and is priced at $39-$68. Companions to the scent will be body lotion and shower gel.
What do you think?
Will you buy it?