Seriously, doesn’t Koh Gen Do evoke images of Pat Morita telling Ralph Macchio to wax on, wax off!
Don’t hate on me but I was a total cheerleader for the Cobra Kai bastards, what? Daniel was just so annoying at times I wanted to bitch slap him.
Koh Gen Do may sound like the intricate art of karate but it’s actually a makeup collection that recently launched at Sephora and Sephora.com.
Take a look!
Koh Gen Do, unknown to me, has been around for a while. Surprised I never heard of this one considering my track record with Asian cosmetics but I’ve never heard of it until it recently launched at Sephora.
Koh Gen Do Moisture Foundation was one of the first products that captured my interest when I started exploring the brand. Moisture? Yes. I needed that for sure! My skin is dry so I definitely lean towards creamy foundation products but not watery liquids.
Moisture Foundation is exactly the time of foundation I prefer using as it has a sheer finish to perfect while offering lightweight, hydrating coverage. If you typically like BB Creams, sheerer foundation products, or tinted moisturizers you’ll love Moisture Foundation. This isn’t extremely pigmented so don’t expect it to hide major problem areas however it will even skin tone, perfect skin, and creates a beautifully smooth working canvas for makeup.
The beauty of the foundation is no matter how much you put on the coverage remains natural and lightweight. Light reflecting powder particles diffuse the appearance of finer lines or duller skin giving it a lit from within finish. The formula also lacks fragrance, parabens, synthetic dyes, and phthalates.
With a base that contains over 60% water this absorbs beautifully and leaves behind a dewy finish without accentuating my dry areas. Wear time varies but I can get around four to five hours in before it starts to show fading. This is a fairly good wear time for me as many foundations oxidize quickly on my skin.
Sadly, Moisture Foundation doesn’t come cheap. A 0.71 oz tube will set you back $62. I’m debating whether or not I feel it’s worth it but I have a funny feeling I’ll repurchase this. One thing I liked about the foundation is the fact they have medium fair shades that actually work for fairer skin with yellow or dark undertones. Normally medium fair shades have a TON of beige in them which in turn makes my skin duller but this line had just the right shades to suit my tone. The shade swatched here is 113 which is almost a perfect fit for me!
Overall, Koh Gen Do Moisture Foundation is a tad on the expensive side but it felt like a worthy purchase and made me quite curious about other products in the collection particularly the concealer. I think it’s a bit much to spend on foundation but I can see myself indulging in this one again should I run out.
I liked it.
This review contains a sample product sent for consideration by PR.
Read my full disclosure statement here.