Make Up For Ever is relaunching its UnReTouched Campaign for the New Year. If you remember last year Make Up For Ever launched this campaign with several models wearing various Make Up For Ever foundation products and color cosmetics. The difference between those promo images and ones you see from other brands or in glossy magazines was the fact they remained untouched. Make Up For Ever delivered you the raw images without retouching or perfecting the photos using Photoshop.
This year, Make Up For Ever takes the idea of giving you the “real deal” even further with a casting call to find a model for their new Unretouched Ad Campaign. That model could be you! Visit www.hd.makeupforeverusa.com and submit a photo for consideration. All finalists will be posted on Facebook and the winner will be flown to NYC for a professional photo shoot in February.
Make Up For Ever has also launched a brand new interactive shade finder tool to help women find their perfect shade of foundation online. Many folks are a bit wary of buying foundation online for the first time because they are worried about the shade being completely wrong for them. This new tool aids you in selecting your shade! Try it out at www.hd.makeupforeverusa.com/shadefinder.
The Make Up For Ever HD Complexion Starter Kit recently launched as well which is a value set containing four products for $79.
- Make Up For Ever Microfinish Powder
- Make Up For Ever HD Kabuki Brush
- Make Up For Ever HD Microperfecting Primer
- Make Up For Ever HD Invisible Cover Foundation (Your Choice of Shades)
Get your HD Complexion Starter Kit exclusively at Sephora and Sephora.com
What do you think of unretouched ad campaigns?
Can you think of a beauty world with less than perfect ads?
Would you feel more inclined to purchase makeup?
Does it kill the illusion for you?
Is the honest, “hey, this is how you’ll REALLY look” if you buy our product more of what you’d like to see?