You might remember it, you might not, but Calvin Klein had a cosmetic collection available at Sephora, not so long ago. Which means you might be terribly excited when I tell you that the CK One Color Cosmetic Collection will be launching shortly and is a full line up of over 130 products that all capture the spirit and core of the CK One brand.
Take a look!
Today Calvin Klein, Inc. unveiled the a worldwide advertising campaign introducing CK One Color Cosmetics, a full line-up of over 130 products.
The advertising portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. The ck one color cosmetics campaign will debut worldwide beginning in March 2012.
“CK One has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”
The CK One Color Cosmetics campaign will debut worldwide beginning in March 2012, while in the US the products will be sold in limited distribution beginning in late April and nationwide starting in September.
What do you think?
Did you love the old collection of cosmetics?
Looking forward to the new?