CK One Color Cosmetic Collection

CK One Color Cosmetic Collection 4

You might remember it, you might not, but Calvin Klein had a cosmetic collection available at Sephora, not so long ago. Which means you might be terribly excited when I tell you that the CK One Color Cosmetic Collection will be launching shortly and is a full line up of over 130 products that all capture the spirit and core of the CK One brand.

Take a look!

Today Calvin Klein, Inc. unveiled the a worldwide advertising campaign introducing CK One Color Cosmetics, a full line-up of over 130 products.

The advertising portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. The ck one color cosmetics campaign will debut worldwide beginning in March 2012.

“CK One has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”

“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”

CK One Color Cosmetic Collection 3

CK One Color Cosmetic Collection 2

CK One Color Cosmetic Collection 1

The CK One Color Cosmetics campaign will debut worldwide beginning in March 2012, while in the US the products will be sold in limited distribution beginning in late April and nationwide starting in September.

What do you think?

Did you love the old collection of cosmetics?

Looking forward to the new?

Do share!

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  • 2/24/12 11:19 Joyce:

    Oh my gushiness. Great start to my Friday! I’m always up for new brands or the reincarnation of past brands!

    Reply

  • 2/24/12 11:48 Candee:

    Eh…I’m not really interested.

    Reply

  • 2/24/12 12:16 Claudia:

    i will know how interested i feel when i see the lipstick selection. im a true lippies ore’ =)

    Reply

  • 2/24/12 12:20 kimkats:

    Ok, Cal… it’s time to give it up. This is the 3rd time you’ve done a makeup line, and each time, it’s gotten worse. STOP. NOW. If you won’t give enough thought to a line to make it appealing, or at least give it enough time to try and make a go of it, then stop.

    Just my 2 ¢ worth – his first incarnation was lovely… predates most of you who post here, but I remember it very well! :D Geezer that I am..

    Reply

    • 2/24/12 22:38 Lulee:

      exactly what i was thinking! this is his 3rd shot. if this one fails he needs to give it up… for good.

      Reply

      • 3/1/12 16:25 Ruthless:

        I thought CK had done a make up line before-I always see bits and pieces make their way to Winners here in Canada

        Reply

  • 2/24/12 12:53 Jessica:

    Bummed that his last launch didn’t go well because I adored some of the colors in it.
    LOL! Kimkats, I remember his first incarnation too.

    Reply

    • 2/24/12 15:17 kimkats:

      I thought it was well thought out – had something like 6 or 7 color families…. in the cool red faux lacquer packaging! Wish he’d bring that stuff back – it was nice!

      Reply

  • 2/24/12 13:57 Amber:

    The glossy eye color certainly caught my eye. And I’m liking that it seems that paler and darker skins will be represented in their collection :)

    Reply

    • 2/27/12 19:03 auroragyps:

      Same here. I’ve been looking for eye glosses for a while now.

      Reply

  • 2/24/12 15:04 breyerchic04:

    I’m interested. Don’t know how interested, but I do know that CK dresses tend to make my ass look better than anything else.

    Reply

  • 2/24/12 15:15 Linda:

    3X a charm??

    Reply

  • 2/24/12 20:08 aquahartz:

    oooooo, the packaging has that cool modern look. i wonder how the products themselves perform.

    Reply

  • 2/24/12 21:38 Jeri:

    the old one wasnt very good.

    Reply

  • 2/24/12 23:43 Kaylyn:

    Meh… The phrase stay in your lane comes to mind

    Reply

  • 2/26/12 12:55 StellaDiva:

    CK had a fabulous makeup line in the 80s, lots of neutrals but really was ahead of it’s time. Look forward to checking out that red lipstick.

    Reply

  • 2/26/12 14:21 LeAnn:

    Will they be sold in sephora again?

    Reply

    • 2/27/12 10:45 the Muse:

      no confirmation on retailers yet leann, so not sure, but will let you know when I got more info :)

      Reply

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