Holika Holika is a popular brand that’s taking Korean by storm courtesy the Harry Potter-like marketing of the products and stores.
Their skincare comes in potion-like bottles and jars that has a witch-y kinda look to it. Very cute in my opinion but that goes without saying when it comes to Korean brands.
Of course, they also have color cosmetics as well in equally delightful packaging (and CNBLUE slapped into a few commercials helps things along dramatically, pause for fan girl squeal! You know you want members of CNBLUE applying your makeup, don’t be lying!).
I was curious about the skincare but I had my doubts about how effective it would be considering this line is geared more towards a younger generation of makeup and skincare users.
But I indulged in the Holika Holika Medi-Medi Vita C Pack Skin Brightening Wash Off Mask since I have my little obsessions with whitening/brightening products.
Let’s take a look!
Supposedly this contains some huge amount of Vitamin C derivatives that help whiten skin. It also contains main floral ingredients such as cherry blossom, lotus, and damask rose that brighten skin.
The Vitamin C supposedly acts to improve the appearance of sun damaged skin as well as hyper pigmentation.
You’ll want to apply it on freshly cleansed, dry skin. Simply apply an even thin layer and wait for 10-20 minutes before washing it off. The formula is a thicker, paste-like gel consistency that feels refreshing on skin. It has a pleasant sweet lemony scent with a little bite to it, kinda sour and bitter but the sweetness outweighs those sour notes.
I’m not a skincare expert but the jar packaging probably doesn’t keep the vitamin c entirely stable so you’ll want to use this up as quickly as possible for the best results. Off topic, dontcha just love the the entire “medi-medi” name and packaging that implies this is somehow medically approved ha! How official.
My skin feels smoother after use and dullness is eased a little bit but the visible results are disappointing on a whole. I didn’t see whiter skin even after finishing a complete jar nor was my skin any brighter. Results are minimal to say the least and nothing to get excited for and definitely not so great you’ll want to track down a jar of this (it’s not available in the US so some online shopping and airmail fees are involved to grab one for yourself).
There are far better whitening/brightening masks available than this one. Sadly, I’d give it a thumbs down.
What are your fav ways to ease dullness and brighten up skin?
Sasa.com is selling a few Holika Holika products if you’re interested in trying the brand out!