I sometimes wonder who names my favorite lipstick or my favorite product….I mean do they hire one specific person to name an entire line of lipsticks?
“Hey here’s our newest lipstick line, name these k?”
That would be my dream job.
Like who named NARS Orgasm, Orgasm? Or Super Orgasm?
Although I was thinking some glamorous lady with a corner office and an incredible view of Manhattan was sitting behind her ultra chic desk thinking up names for products….
That isn’t actually the case!
Bobbi let’s us in on her trade secret naming technique on her blog Everything Bobbi.
How did her Extra Skincare Collection get its name?
She was sitting in the car on the way back home from skiing, thinking out loud she was wondering what she should call her new extra moisturizing skincare, when her son said from the back seat, “Why not just call it Extra?”
It’s sometimes that simple.
The story made me smile today.
No view of Manhattan, no incredible office, just a kid giving us the simplicity of it all.
Visit www.everythingbobbi.com and learn all the little “extras” about her.
Now about that job of me naming your products Bobbi….I don’t need a corner office, maybe just a desk right beside you, yeah?