I’m going to tell you something….
Reader’s ask me why I never review indie mineral makeup. There’s a very important reason why I do not buy mineral makeup.
I don’t buy mineral makeup because it’s freaking addicting. I would not be satisfied until I own every single loose powder shade that an indie company made.
I know I have an addictive personality when it comes to things I like, makeup for example. A beauty junkie’s dream is eyeshadow shades in 100’s of 1000’s of colors and that’s exactly what indie mineral companies provide. A buffet of endless color. I simply cannot become emotionally involved in these companies…I can picture myself trying to decide on a few colors and it would end up being a cart full of every shade.
No, just no.
I can’t do it.
That’s why products like Gosh Effects Powder are dangerous to people like me. With over 30 shades to choose from how can a beauty junkie not want them all?
Gosh Effects Powder is a small glass jar of loose powder pigment that can be used wet or dry on eyes. Think MAC Pigment. These smaller jars are considerably easier to get through than a larger MAC Pigment jar and have a fairly inexpensive price tag at $10 each.
I found the texture silky compared to MAC’s chunkier, shimmery formula. These have a subtle hint of shimmer and layer very well. I also experienced far less fall out than I would with a MAC one since the formula runs a bit thinner and has a better grip. Pigmentation builds easily here but has a softer color off than a MAC Pigment which has a richer saturation of color but hey, not bad at all especially if you want to go from sheer to louder with a few strokes versus loud right out of the gate (I’m talking to you MAC).
This was actually a gift from a fellow beauty blogger friend so thankfully I didn’t indulge myself as I can see my addictive personality making an order for every single shade of these that Gosh has.
Overall, a very nice loose powder product and worth a check out if you aren’t quite convinced that MAC Pigments are your bag. These pack a less powerful punch but still provide a nice finish overall with a lovely color payoff and a formula that applies easily.
Learn more at goshamericas.com