The Maybelline Pure BB Mineral Collection is kinda old news in Japan. Its never been released in the US but it did make it’s way across much of Asia upon release.
It happens to be one of those products that throws around “BB” in the title to garner attention but really that’s not a reference to the formula being a BB Cream. I notice the words BB Cream and BB seem to float around a lot when it comes to foundation and base products.
Japan typically releases new products prior to us with different names. For example, our new Bouncy Dream Blushes are called Jello Glow in Japan. I’m mentioning this because I was curious if we might see this BB Mousse pop up here in the US at some point. We sorta have in the form of Maybelline’s new foaming foundation but…packaging is different as well as formula slightly.
I find Maybelline products exceed quality in terms of pigmentation and formula in Japan versus much of the catalog products we have here in the US market so I expected Pure BB Mineral BB Mousse to be something I rejoiced in but sadly it didn’t quite happen that way.
Personally I like this formula a lot. I think the Maybelline’s Airfoam Foundation is a fail. It’s just messy, the colors are completely wrong, and I find it has a shiny, greasy finish. This is a vast improvement on the product.
The foam is denser here, coverage is buildable going from sheer to medium to full with a little powder in place, and the finish is a semi-matte dry down that doesn’t feel or look shiny.
For me, the main issue is the shade selection which is incredibly pale. Sadly, there is also an issue with oxidizing too quickly that really sucks the joy out of the product.
I love the light, airy texture of the formula plus it contains an SPF 30 as well as hyaluronic acid which hydrates skin and seals moisture in. The packaging also works fabulously at pumping out just the right amount of product without over doing things.
Just about everything is perfect with Maybelline Pure BB Mineral Instant Skin Smoother BB Mousse but sadly it oxidizes fairly quickly on my skin and fades within the first two hours of application. Plus add to the fact that the shades run very, very fair and you have a bust.
I wanted to love this but it’s just not for me.
If you’re fairer of tone you might to give it a shot as the formula, packaging, and overall product runs circles around the Airfoam Foundation that launched this Spring. This is a great alternative that will please you if you felt disappointed or let down by Airfoam.
Sasa typically carries it but I don’t think it’s available in Japan anymore, don’t quote me, so it might prove tricky to locate, do check on E-bay as well.