Here’s an interesting piece of beauty news…
The Body Shop has announced Lily Cole as its first ever face for the brand.
British supermodel, Lily Cole, has been announced as the global face of The Body Shop. This is first time that the brand has aligned itself with a “face” for their company.
Lily will front the Beauty with Heart campaign in upcoming promotions which encourages Body Shop customers to look good, feel, good, and do good. With this launch, more exciting news follows in the fact that…
The Body Shop will also be revamping over two thousand stores. The newly revamped locations will be more involved with their local communities with volunteer opportunities posted up in shop! The company is also repackaging products, with their popular collection of Body Butters being the first to receive a new appearance.
It’s an interesting concept that they are aligning themselves with a celebrity spokesperson. It’s a rather big move for them. I look forward to seeing how it plays out.
What do you think?