Victoria’s Secret Beauty Rush Gets a New Look

Yes, I’m that girl. The one obsessed with purchasing Victoria’s Secret Beauty Rush goodies. How can you resist? They purposely tempt you with little buckets of makeup joy as you head for the register to pay for your purchases. They glare are you, whispering to take them home as you patiently wait in line.

Seriously, there’s some strategic calculations going on here so when you see a display of Beauty Rush by the cash register, just know it’s a marketing trick to tempt you and MAKE you buy them.

It could prove even more tempting now that the line has relaunched with a brand new look!

Take a peek!

Makeup Gods be with you at the register when you’re struggling with that 4 for $20 price tag, knowing you really don’t want to dish out $20 but doing it anyway!

Victoria’s Secret Beauty Rush Glossy Tint Sheen

  • Knockout Red
  • Boudoir Pink
  • Manic Pink
  • Better than Bare

Victoria’s Secret Sparkle Gloss Lip Shine

  • Glamworthy
  • Sequined
  • Just Brilliant
  • Bejeweled
  • Gilty Pleasure
  • Stardust
  • Flashy
  • Heartbreaker

Victoria’s Secret Beauty Rush Color Drama Lip Shine

  • Rosy Darling
  • Hot Pink Sparkle
  • Toasted
  • Electric
  • Sweet Pink
  • Almost Nude
  • Sunkissed
  • Pretty in Pink
  • Drop Dead Red
  • Pop
  • Enchanted
  • Rebel

Victoria’s Secret Beauty Rush Shiny Kiss Flavored Gloss

  • Yummy Berry
  • Shine Berry
  • Taffy Go Lucky
  • Candy, Baby
  • More Mimosa
  • Passion Fruit Pop
  • Guava Girl
  • Mocktail Hour
  • Cherry Bomb
  • Strawberry Fizz
  • Grapefruit Blast
  • Melonrageous
  • Sugar High
  • Juiced Berry
  • Slice of Heaven

Victoria’s Secret Ultimate Look Shadow Trio

  • Midnight Hour
  • Envy Hour
  • Most Wanted
  • Smoke Signals
  • Royal
  • Decadence

Victoria’s Secret Beauty Rush Epic Lash Mascara

Victoria’s Secret Beauty Rush Precision Line Eye Pencil

  • Foxy (brown)
  • Pitch Black

Victoria’s Secret Beauty Rush Minty Kiss Lip Shine

Random but it looks like they completely eliminated the Beauty Rush Bath and Body Collection. I’ll missed it, I kinda liked the scents in that collection!

What do you think of the new Beauty Rush look?

I’m not sure how I feel yet…seems smaller somehow than the original line right?

The new collection is in stores now for 4 for $20 and available now online at

  • 7/25/12 10:41 Kaitlin:

    Oh, man. That shadow trio with the purples is just screaming my name! I’m a sucker for ALL purple-y shadows.


  • 7/25/12 13:12 Daniela:

    Oh crap…They have new Dazzleshine shades!!! Yay and…crap. I bought every single one of those because they looked so pretty. The sad thing is I hated the formula and the applicator. I felt like it took forever to get an even coat. But I’m pretty sure I’ll still buy the new ones because they are sooo pretty to look at. What’s wrong with me?!?!


  • 7/25/12 13:20 Rebecca:

    The Beauty Rush bath and body is still there! (The lotions and such, right?) They just didn’t change the packaging. It’s still in stores at least!


    • 7/25/12 13:21 the Muse:

      not online :( I imagine it’ll phase out of store too!?


      • 7/27/12 8:42 Rebecca:

        Maybe? I know that ‘technically’ online and in-store are different companies (different owners) so sometimes there are more/less options online vs. in store in certain categories and vice versa.

        Also! All old packaging is only $1.75 in stores right now 😀


        • 7/27/12 9:02 the Muse:

          w00t for sale. honestly I hope they still offer the beauty rush bath/body in store bc I like it 😀


  • 7/25/12 13:47 Caitlin:

    So cute! Love the alternating stripes. :)


  • 7/25/12 14:40 Kim:

    Looks nice. I really want to try the Glossy Tint and the Sparkle Gloss. Too bad about the bath and body items going away.


  • 7/25/12 16:05 Kiss & Make-up:

    Love the striped look. Victoria has no secrets in Belgium (sob) so I don’t own any Victoria’s Secret make-up, but I’d probably buy some of these products if I had easy access to them.


  • 7/26/12 20:37 Ke:

    I would love to see the Sweet Talk lip glosses make a comeback even though they were a sticky mess. They were my first VS purchase and I felt so grown up and cool taking them out of my bag.


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