Lush Emotional Brilliance has launched to a great big hooray from the Lushies out there, myself included. As a lover and huge fan of B Never, Lush’s original makeup collection, I was quite excited about Lush Emotional Brilliance.
But….B fans, if you’re out there, be warned, Lush Emotional Brilliance is nothing like B Never.
Take a look!
You don’t have to but Lush has a “Spin the Wheel” discovery game you can play which personalizes your color experience with Emotional Brilliance.
The entire makeup collection is available for you to purchase at will in boutiques however, if you’re feeling up to it you can spin Lush’s Color Wheel which will select a shade based on your “mood” or “state of mind”. The wheel is available in store as well as a virtual wheel you can spin online.
Lush’s concept for the collection and shades is less about wearing make-up that’s in-season or on-trend and more about wearing colors that suit your mood.
The color game or wheel is intended to unveil the colors one should wear to fulfil a need and each shade has a corresponding word that the shade is named after. You should select the shades not because they are your favorite colors or because they match your clothes because you are emotionally drawn to the colors.
Although a fun idea I’m more about picking shades of color that I think will look good on me. What do you think? Up for the color wheel? Or more about choosing colors you like on your own?
The 30 products in the range are all vegan and come in tiny 8g vials.
I tried the Emotional Brilliance Eyeliner in Fantasy which is a brassy old gold shade in the bottle but comes across a truer gold on eyes. This is $22.95 for a good deal of eyeliner at 8g however, it might be challenging to get through it all before it goes bad. B Never makeup used to have a shelf life of six months to a year so I imagine that Emotional Brilliance has around the same expiration time. Although it lists the date it was made I was surprised it didn’t show when it would expire. This isn’t typical of Lush who always puts a fresh date as well as an expire date on their products.
The vials are kinda classy and have an old world alchemy feel. They aren’t as pretty as B Never’s old packaging but they run towards being a bit more modern.
Fantasy is a very pretty shade with a fairly nice formula. Pigmentation was quite nice and application and wear proved equally nice. The thin brush enclosed in the jar was easy enough to use and apply the liner to my eyes. I had no problems creating a precise line on my eyes and thought the shade came across way more 24k gold looking on lids than it did in the actually bottle. Wear time was good and it set to a perfect finish without fading or flaking off.
It seems like the brush isn’t quite long enough to get at the product in the bottle. I gave it a shake or two but the brush doesn’t seem to saturate well with product. I think the vials could prove a little iffy for application and getting at the product particularly when you are down to the last of it. To avoid the issue you might want to dip your own liner brush into the bottle. I didn’t try this but seems the best solution here.
Overall, seems a little expensive for me as I don’t typically use liquid eyeliner but could prove a value for some if liquid is your eyeliner medium choice. The shade, application, and formula all proved excellent however, I did have issues with the bottle. Seemed challenging to get at the product inside….!
Emotional Brilliance isn’t B Never and I can’t help but wish for something more B-ish but it looks promising enough. I’m hopeful some of the other products prove nicer.
Do share your thoughts!