Victoria’s Secret Against Urban Decay’s “Naked” Trademark
Victoria’s Secret Nakeds Palette doesn’t not evoke my idea of naked, natural shades in all honesty. I said as much in my review. Now if I really wanted to define the naked, natural eye look that award, in my opinion, would go to Urban Decay with their Naked Palette.
However, according to many news sources including dispatch.com, Urban Decay has filed a compliant against Victoria’s Secret for being, well naked.
Dispatch.com reports that Victoria’s Secret filed a suit this week in reply to a complaint by Urban Decay.
Urban Decay sent an open letter to Victoria’s Secret on July 18th asking that Victoria’s Secret cease using the word “naked” which promoted Victoria’s Secret to file their suit. Both brands have been getting “naked” in a few collections and products since 2010.
I don’t have any inside info on this case nor have I discussed it with either brand. Information is readily available on a number of news sites at the moment and I left out a few of the nastier things I’ve read about the suit as I don’t have information about these details first hand.
I know many of you felt like Victoria’s Secret the Nakeds Palette was very similiar to Urban Decay’s Naked Palette. I, however, didn’t really see those similarities especially after using both.
I’m unsure how I feel on this one at the moment. It’s a little confusing. I don’t think Urban Decay has much to worry about, they are, in my opinion, a top player in the cosmetic world and don’t really need to worry about Victoria Secrets’ use of the word “naked” particularly when referencing cosmetics. I just think they have the better quality product no matter who uses the name. Plus naked…gosh that’s hard to not use when referencing certain shades of shadow, etc…