Bobbi Brown Cosmetics Partners with Katie Holmes as Brand’s First-Ever Celebrity Face
Confirmation this morning my earlier news about Katie Holmes teaming up with Bobbi Brown.
Today, Thursday, September 6th, Bobbi Brown Cosmetics proudly announced that American actress Katie Holmes has partnered with Bobbi Brown Cosmetics as the brand’s first-ever celebrity face.
“Katie Holmes epitomizes the modern ‘Bobbi woman’… I think of her as the modern day Ali McGraw, who I have always admired,” says Bobbi Brown, “Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”
“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”
More info after the jump!
The first iteration of the partnership will appear in Spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.
“This is a very exciting time for Bobbi Brown Cosmetics, and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe,” says Maureen Case, President of Bobbi Brown Cosmetics, “We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”
I’m VERY happy about this.
Being a long time Bobbi Brown fan I think this takes the brand in a new and exiting direction. I’m looking forward to seeing inspirational looks and collections featuring Katie.