Hard Candy Lite Bright Whipped Brightening Concealer Review & Swatches

Hard Candy Lite Bright Whipped Brightening Concealer

Hard Candy Lite Bright Whipped Brightening Concealer ($6) is a new whipped click pen concealer that launched for Fall/Winter 2012. Hardy Candy markets the formula as an illuminating concealer to brighten eyes and reduce the appearance of dark circles.

I’m a complete concealer h0r so of course I had to get my hands on this as soon as humanly possible. After a variety of trips to the evil empire Walmart I was finally able to track this down. Believe me heading to Walmart more than once is like removing teeth from my mouth without anesthetic, god help me. But for concealer I was willing to do it.

Let’s take a look!

Hard Candy made a huge mistake with this launch as Lite Bright Concealer although available in four shades, basically caters to one skin tone. All four shades mistakenly embrace pinker undertones so fair to medium fair might find a suitable match but anyone else is out. I actually picked up medium and tan. Yes, tan. Even Tan was too light…!

Hard Candy Lite Bright Concealer

Putting aside a poor color selection I was ready to give the concealer formula the benefit of the doubt considering Hard Candy has done a fairly good job with both Undercover Agent and Glamoflauge. I had no doubts that the Lite Bright formula would be equally fantastic.

Umm no…

Far from fantastic! I fear the poor color selection was just a prelude to how bad things could get.

This six dollar concealer comes in a click style pen which I was really all about. Easy to travel with, easy to brush on and blend out, awesome props for great packaging…

The problem though not only lays with the poor color selection but also the formula. This is a creamy thinner consistency concealer with very little pigmentation. It’s not illuminating thankfully so there isn’t sparkle or shimmer or even an iridescent finish to it. I like none of these things under my eyes anyway as it just accentuates flaws so I was quite relived all that “illuminating” aspects didn’t exist.

Hard Candy Lite Bright Brightening Concealer

Hard Candy Lite Bright Whipped Brightening Concealer Swatches

At first the formula feels quite light and lovely but it dries down super fast. As soon as you apply before you can blink your eyes or bring a finger up to blend it proceeds to dry down. This causes not only problems with blending it out but also issues with keeping it from creasing into finer lines and having a very unflattering finish. The formula is very dry and proves impossible to blend out correctly. On top of the blending issues I also felt like it offered VERY little coverage. After wearing it for an hour I had to remove it because it began to accentuate finer lines and the dryness ended up aging my eyes rather than concealing them.

Sadly, Hard Candy didn’t fare to well with Lite Bright. They had a few hits with their past concealer but Lite Bright is a huge fail. The dryness, difficult to blend formula, and lack of coverage are just a few reasons not to bother with it. Six dollars is a fabulous price and this would be a great budget pick if it weren’t for the very poor formula.

Don’t buy it.

You’ll regret the purchase.

Available exclusively at Walmart.

Tried it?

Do share!

Disclosure:

This product was purchased
by the Muse for review purposes.
Read my full disclosure statement here.

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  • 11/9/12 12:42 Caitlin:

    Super cute package! Too bad!

    Reply

  • 11/9/12 13:27 Tammie:

    I wonder if the lightening effect IS the super fair color choices? If so that’s kind of dumb because if it’s not matching your skin tone it looks bad not bright lol.

    Reply

    • 11/9/12 13:31 the Muse:

      tammie, yeah, i think that was their mentality but it was poorly implemented :-/

      Reply

  • 11/9/12 13:58 LINDARRAGNAR:

    Does this oxidize? The lighter shade looks like it would get light enough, but i’m wondering if it would turn pink.

    Reply

    • 11/9/12 14:01 the Muse:

      didn’t oxidize but faded and creased badly. they all have heavier pink undertones.

      Reply

  • 11/9/12 14:24 OrangeLipstickBlog:

    What a bummer! I really thought these would be amazing. *wah*

    Reply

  • 11/9/12 14:41 Miss D:

    Too bad this sucked…the “tan” color looks really pretty. :(
    By the way, do you remember a long, LONG time ago I sent a quick post to you about a Sean Penn movie where in it he was looking totally a la Robert Smith? Turns out I finally see that the movie is playing at my local theater (it’s called “This Must Be the Place”)- I’m totally going! Anyway, if you still haven’t seen it, see if it’s playing in your area too.
    Have a great weekend Muse! :)

    Reply

    • 11/9/12 15:01 the Muse:

      you might want to give it a whirl miss d, ya never know might work for you! ha great minds girl great minds! heading to the 10pm showing at sunshine cinema tonight! reviews have been iffy but I must see it for myself ;-D Hopefully it is good. you have a great weekend too and hopefully we can chat it on Monday? ;D

      Reply

  • 11/9/12 20:43 Georgie:

    What a bummer! I was tempted to pick this up after my local Walmart stopped carrying Undercover Agent D: Guess I’ll just have to look for a different brand concealer after I run out of Undercover Agent.

    Reply

  • 11/9/12 21:16 Teresa:

    I’m soooo glad I saw your review before I got sucked in! I love Glamaflouge, so to me this is disappointing.

    Reply

    • 11/12/12 12:37 the Muse:

      I really like glamaflouge too Teresa so I was hopefu this would be as good, no luck though :(

      Reply

  • 11/9/12 21:29 fatima:

    I actually love mine and I never really use under-eye concealer. This stuff works great for me. I guess cause I have pink undertones.

    Reply

  • 11/9/12 23:01 Phyrra:

    I wish they’d gone the salmon route for this concealer. How awful. i’m always glad to read your concealer reviews to know which lemons to avoid!

    Reply

  • 11/10/12 7:11 Amber:

    Damn. I love their concealer in the tubes for my heavy duty dark circles. Thanks for trying & saving me the money.

    Reply

    • 11/12/12 12:37 the Muse:

      my pleasure amber :)

      Reply

  • 11/10/12 7:19 JenJ:

    Bahaa! I avoid the evil empire at all costs!

    Reply

  • 11/10/12 14:53 Angelica B.:

    Saw it at Walmart yesterday, remembered your post and was grateful I did.

    Reply

    • 11/12/12 11:07 the Muse:

      angelica hope it saves you money lol!

      Reply

  • 11/22/12 1:25 bardlet:

    Soo.. I’m a bit late into the make-up game and I picked this up because it -looked- good. Taught me to do a bit more research into this mysterious realm of make-up! I’m glad it led me to this site, though. :)

    Reply

    • 11/26/12 16:42 the Muse:

      hi bardlet! did you like it? I wasn’t impressed sadly! Welcome to my site :D

      Reply

  • 5/7/13 18:25 Lins:

    I bought this recently and totally agree with your review. It just dries so freakin fast =( the color is alright for me though and i’ve found that i can use it to cover tiny pimple bumps pretty well, but beyond that its useless

    Reply

    • 5/8/13 10:26 the Muse:

      sigh yeah lins not that great a formula at all :(

      Reply

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