Rimmel’s new BB Cream Beauty Balm has launched in the US and is now available in drugstores. I only saw displays with three shades but I believe there are a total of four that will launch.
Light, Light/Medium, Medium, and Medium/Dark but don’t quote me.
See more photos and info after the jump!
The formula has an SPF 25 and the price is a mere $5.89 at Harmons. I’m looking forward to trying it but at a swatch I noticed it was leaning more towards a tinted moisturizer unfortunately…! But I’ll have to test more before I actually call it such.
The price is very reasonable so even just as a tinted moisturizer this is still a nice budget pick for sheer coverage. I was hopeful the next generation of BB Creams we saw in the US would be more pigmented but this doesn’t appear to be the case.
I located this at Harmons so you might want to check there or your beauty section at Bed, Bath, and Beyond. Later next month I imagine it’ll go more mainstream and appear at drugstores like CVS, Walgreens, etc..
If you’ve seen it in your area I look forward to hearing about it!