L’Oreal introduced their new L’Oreal Voluminous Power Volume Black Smoke 24H Mascara for Spring 2013 and I have to tell you I was hesitate about indulging.
My experience with the Voluminous Mascara Collection has been rather poor and in general, I’d be the first one to admit I haven’t found many mascaras, both high and low end, that have truly wow’ed me over the last several years.
But this year I seem to be on a roll! First the new Telescopic Mascara and now this little gem from L’Oreal and I’m one very happy mascara girl (P.S. Another one to think about, the new Tarte Mascara launching with the Tarte QVC Today Special Value, more on that soon).
Take a look!
As I said far be it from me to get excited about L’Oreal Voluminous anything but L’Oreal Voluminous Power Volume Black Smoke Mascara might just be my new best friend.
This has a smoky matte effect on lashes that instead of looking dry and crunchy actually makes lashes look full, fat, and dramatic. Me likey. I don’t think you can get the full effect of the mascara from my close up shots (I suck at these) but I have to say the mascara on a whole produces some truly desirable volume with a nice bit of length.
The mascara has collagen spheres and a matte finish formula. I think the key to the great application is the slightly arched brush brush with tangles up in lashes and pulls them upwards and out producing a fuller, curled finish. Although matte, something I commonly associate with crunch and dryness, this actually has a lightweight texture on my lashes that holds curl well.
It doesn’t fade, smudge, or flake on my drier eyes and has a strong wear throughout the day.
Overall, I was very happy with the results. It produced some length and a good deal of the promised volume. I was surprised as I’ve experienced some crummy times with many of the Voluminous Mascaras introduced in the past but this one was a winner.
Available now at drugstores.