Olay Fresh Effects BB Cream Skin Perfecting Tinted Moisturizer with Sunscreen…PHEW what a mouthful! Say it fast three times. Olay covers all bases here, BB Cream, Tinted Moisturizer…so they market it as both which automatically sets off warning bells in my head.
BB Cream is NOT a tinted moisturizer. The US has not caught on to this fact as of yet and has gone ahead and decided that marketing BB Creams as a tinted moisturizer is A SUPER idea….and everyone should be happy about it.
Ok, I won’t rant anymore.
But facts is facts combing BB Cream and Tinted Moisturizer into the name is confusing for consumers. If you’ve never tried BB Cream before and proceed to purchase Olay Fresh Effects you’ll automatically assume this is what a BB Cream is and that’s just not what this is.
This awful. I’m sorry….
As a BB Cream it proves ONE of the most disappointing BB Creams I’ve tried in the US. It has ZERO coverage. Zip, zero, nada…sheer as sheer comes.
At $14.99 for a healthy 2.5 oz tube I’d say it was a beauty budget dream.
Here’s what they can fix and here’s how it could gain a Muse Approval.
It needs a little more tint, drop the BB Cream from the title, just called it Fresh Effects Skin Perfecting Tinted Moisturizer…add in SPF 20 at least…(It now has SPF 15).
All this and you got yourself a perfect product.
Because honestly? This is the best tinted moisturizer formula I ever tried. Putting aside how sheer it is….the texture is positively delightful. It’s creamy, it absorbs easily into my skin, it leaves behind a soft, hydrated finish…I’d say it rivals the likes of Laura Mercier’s Tinted Moisturizer. It feels that luxe. The formula is positively delightful! They got the texture down beautifully here if anything Olay has perfected the tinted moisturizer. Take everything bad you know about tinted moisturizer and everything you always wanted from them….good moisture, creamy, rich texture, a quick absorbing formula…this has IT ALL.
What it doesn’t have?
It’s basically like applying a rich moisturizer on your skin. There just isn’t anything that offers coverage here and that’s disappointing. Minimalists (really hardcore minimalists) might love it. But if you’re going into a purchase as someone expecting a full BB Cream experience or even a tinted moisturizer one this sorely misses several beats.
Olay…you almost had me. Remember, it would be Muse Approved if you dropped BB Cream from the name and just added a touch more pigment. That would be WINNING all the way.
Lack if pigment kills the deal.
Available now at drugstores.