Holika Holika Heartfull Glossy Lipstick Review & Swatches
This darling Holika Holika Heartful Glossy Lipstick captured my attention recently thanks to the uber cute heart design of the lipstick! Seriously who can resist heart shaped lipstick right?
If you purchased last year’s Mad Men Lipstick from the Estee Lauder Collection you might be familiar with this lipstick packaging. This is a very tiny lipstick, about half the size of a normal one. This favors the traditional lipstick tube of the early 60′s as lipsticks back in the day weren’t nearly as large a tube as what we are used to presently.
I like the size but I swear you can easily lose this in my purse if I just toss it in my tote and go!
The lipstick itself is shaped like a heart! I thought at first it was cute but impractical but actually it fits the contour of my lips very nicely and even after a few uses the shape still remains which is saying something as it is a soft, creamy formula.
Ahhh the formula, oh the formula deserves raves! I don’t like creams but this is luxurious! It’s soft, creamy, melty, and super hydrating. It glides onto my lips like a lip oil of some sort leaving behind incredible shine and full opaque coverage. The formula is lightweight, comfortable, and highly moisturizing through the wear.
Honey Beige
Where can you get cute, glossy, moisturizing lipstick with a pigmented finish like this?
Only Korea.
Loves this!
Quite a few E-bay shops sell this close to retail at around $7-$9.99. Do pick a few shades up! I’m sure you’ll love the formula as much as I do!
Muse Approved.
Disclosure:
This product was purchased
by the Muse for review purposes.
Read my full disclosure statement here.
there is a holika holika store in hongdae and I’m gonna see if I can find it tomorrow.
go go go run there get several get them all they are gorgeous ;-D
Good morning, Muse! I must tell you how much I love your blog, although my wallet is not as infatuated, lol. I’m crazy about this color, but after googling it, it appears hard to find. Are there any dupes you might know of that come close in color and opacity that would be easier to locate? Thanks and have a great weekend!
hi mkdallas! awwww I understand LOL! I’m a bad influence on my own wallet girl. these are only $8 on e-bay hun. F2PLUS1 (not affiliated) has them for $7.79 I believe
I’ve purchased from her in the past and had an excellent experience…I’m really not sure of a dupe but some of the new MAC Mineralize Lipstick has a similiar texture (not as glossy feeling) so you might want to check those out http://www.musingsofamuse.com/2013/03/mac-mineralize-rich-lipstick-review-swatches.html
Just got one in Posh Tone and am wearing it as we speak. Great product! Thanks for the e-bay referral; will check her out pronto!
agreed! Fantastic formula
these are very similiar but twice as creamy with a highly glossy finish ;D
What color are you wearing in the picture? I love the color! Thanks
hi july my pleasure the color is labeled under my image
I haven’t tried Holika Holika and now I reaaally want to thanks to your reviews, Muse! This and the primer is going to my wishlist! Thankfully down here in Indonesia, all things Korea related is all the rage, so Korean cosmetics are easily available. You should try Innisfree’s No Sebum Mineral Powder! My HG powder, translucent & amazing oil control!
aw my pleasure attika! you’ll love it
it’s a great formula! You’re lucky! no such luck here but we have a ton of online shops at least 
I don’t really do powder much my skin is dry 
but sounds like a good pick for Summer 
thanks for the rec!!!!!!!!!!
Thanks Muse! I just ordered this along with a ton more BB creams. I love how Korean makeup is so affordable.
my pleasure happy to hear it update me when it arrives laura very curious if you like it ;-D
aw muse i cant find this in “honey beige” anywhere! there is a baby beige tho, is honey beige a mistake perhaps?? i’m going crazy, i need this! lol thanks for the review
scratch that question, i found the honey beige! i was looking at the wrong series *sigh*
YES! score!
hey jane shade is honey beige number is bg402 (4581) see if that helps!?
my pleasure! Hope you find it dear!
That is the cutest lipstick ever. Definitely want to give these a try and I’m no lipstick girl because most of them make my extremely dry lips worse. These look to be moisturizing though and worth trying even for the packaging. LOL!
Am browsing a lot of reviews on korean makeup and I love your short and to the point reviews and am ordering the holika heart glossy. Am also 36 years old and very glad I found out about Korean cosmetics.
hi eve
glad to hear, it’s a great lipstick! Korean/Asian makeup is great! have fun discovering 
and thank you so glad you enjoy my posts!