Many of you requested I review It Cosmetics Bye Bye Redness Anti-Aging Concealing Cream but technically I don’t have any redness so it seemed pointless to review the product.
BUT I admit it intrigued me. It comes with a tiny kabuki brush for application and I gotta admit instantly though of my favorite Bourjois Mineral Foundation after seeing it. Any foundation you can buff on kinda gets me excited. Granted you can do this yourself with any bb cream or foundation but when I actually see the two products, brush and foundation, sold together, it gets me excited about the coverage options!
Who the heck knows where that mentality comes from but I never claimed I was sane on this blog.
So knowing It Cosmetics track record with excellent coverage I had a funny feel Bye Bye Redness would be awesome. It’s a red neutralizing and correcting cream that helps to conceal redness from rosacea or even scarring, blemishes, irritated skin, sun damage, age scars, etc…they really should even say tattoos because it has THAT much pigment.
Take a look, you can’t live without this product in your life.
So the bad news is..it comes in a single shade of medium creamy beige. The color fits me perfect and I would liken it to the shade of medium in their concealer for your reference. They recommend for use under your makeup or alone but personally I use it as MY foundation.
I would liken the coverage to their concealer and also to products like Kevin Aucoin Sensual Skin Enhancer however, It Cosmetics actually perfected the formula as this is creamier than SSE.
It ships to you with a small slanted kabuki for application, a pot of the makeup, and a little stand to hold both the brush and pot of makeup. Cute right?
Coverage is amazing. This will conceal minor to major problems you have. If you have a birthmark on your face it will do an excellent job of concealing that as well as hiding minor issues like darkness, acne scarring, etc…fact of the matter is the pigmentation is incredible and this brings full coverage to the table. The buffing brush is what really helps to give the product a super airbrushed perfect appearance. A TINY amount, I can’t stress tiny enough, applied to the brush, swirled, and buffed into skin will perfect and create completely flawless coverage with a semi-matte powdery finish. It doesn’t cling to dry areas, it doesn’t accentuate larger pores or uneven skin texture. It does however, have a smooth, stress-free finish on even the unevenest of skin…I have fairly smooth skin and it looks incredible. My friend used it, he has slightly raised areas due to shaving, etc…and it looked just as amazing on him as it did on me. The coverage is flawless.
You have to know when to stop though….as I mentioned a little goes a long way so you don’t want to continue to build and build and build. A little bit, buffed gently into skin is plenty to cover your entire face. Too much and it’ll look bad! And be sure to prep well with moisturizer and a good primer prior to application. Wear time is incredible! I got a good 12 hours out of this without any fading at all and I’m positive it would have continued being fresh and flawless for hours after that if I hadn’t removed!
I think it’s a powerful tool to achieve beautiful skin especially for those who really suffer from major problems like redness and other issues that may make you uncomfortable in your own skin. This is weightless, full coverage at its very best with a formula that applies like a second skin. Although the shade is marketed as a universal color it might be a little too light for tanned or darker complexions but you never know, you might want to check it out anyway, who knows, could work!
I highly recommend trying it. You won’t regret it.
Available now at QVC.com