It Cosmetics IT-O2 Oxygen Foundation Review & Swatches

It Cosmetics IT O2 Oxygen Foundation

It Cosmetics It-O2 Oxygen Foundation is a new foundation that contains peptides, hyaluronic acid (KA-CHING!), naicin, hydrolyed collagen, and vitamins A, C, and E.

It’s actually one of the first liquid foundations It Cosmetics has every launched however, I got terribly scared of it when I heard “Oxygen”.

I don’t do oxygen. Urban Decay Naked Foundation, Benefit Oxygen Wow, they just, mmm, aren’t doing it for me. Somehow, someway oxygen seems to translate into oily for me. Not good.

I decided to give this a shot anyway and here are some thoughts!

It Cosmetics IT O2 Oxygen Foundation1

This is chock full of amazing ingredients so if you’re looking for an excellent foundation with anti-aging ingredients this will please. It’s talc, paraben, sulfate, and fragrance free.

The formula delivers oxygen to skin and aids in skin repair and moisture retention. My skin isn’t aging yet so I can’t speak for how well it’ll work on the appearance of fine lines. I will say it has some great ingredients should you wish to address finer lines on your face. However, I’m more about skincare to improve skin versus a foundation product. But I suppose if you’re going to wear foundation at least eight hours out of your day having one that include a slew of great ingredients is a great choice.

As I mentioned above I’m a little scared of anything oxygen related to my foundation. For some reason the thinner consistency of these foundations proves a little too greasy and heavy on my face. I expected the same from It but they surprised me.

Now I do want to say it is marketed as fuller coverage and with It I find many of their products are VERY pigmented so I was shocked that this has a sheerer finish. That didn’t bother me in the least as I don’t want a full coverage foundation nor do I need one however, purchasing it under the assumption it will be full might prove disappointing to many.

Like most oxygen foundation this has a thin consistency but NO greasiness here. The texture is soft, smooth, and slightly creamy on contact with skin. It absorbs easily and melds beautifully with my skin. The light shade I tried was a fairly good match for my skin and created a second skin-like quality that eased dullness, brightened, and created a beautiful canvas for makeup. I love foundation products that perfect my already decent skin and this is exactly what this does. If you have minor redness, darkness, dullness, and already smooth skin this is a perfect companion to perfect what is already working for you. However, coverage isn’t great for those looking to conceal major issues like acne scarring, etc…

It Cosmetics IT O2 Oxygen Foundation Swatches

It seems to have an excellent formula that lays on top of my skin without adhering to drier areas. I have visible pores on my nose which it concealed very well so if you have larger pores a primer prior followed up with this should do well to conceal or at least blur the appearance of them.

I almost feel like this foundation wasn’t even created by It Cosmetics as they seriously go for pigment when it comes to concealer and foundations. I love how lightweight it is and how it perfects my skin without looking like I have any makeup at all.

On the downside, the coverage isn’t long lasting for me. It seems to fade within a three hour period, four tops. But gosh, when it in place it really does something beautiful to my skin. The entire wear time remains very hydrating well after the foundation has faded. It seems like my skin remains wonderfully soft during and after the wear.

It Cosmetics IT-O2 Oxygen Foundation is one of the nicest oxygen foundations but it does have a few quirks that may prevent you from indulging. I actually loved and I’m willing to cope with the shorter wear time as it does something wonderful for my skin! I think it’ll make a beautiful foundation for Spring.

Loves this.

Available at QVC.com and www.itcosmetics.com

Would love to hear your thoughts if you tried it!

Disclosure:

This review contains a sample
product sent for consideration by PR.
Read my full disclosure statement here.

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  • 3/5/13 14:41 Kiss & Make-up:

    Wow, impressive list of ingredients!

    Reply

  • 3/5/13 14:49 diane:

    i have been using this since january and have been loving it! i agree with you- it is marketed as full coverage but is more like medium. i wear it over tartes BB tint primer and the 2 combined does produce a good 8 hour or so wear time for me. i also have fairly decent skin like you and find it just makes my skin look brighter, smoother and overall better. i use their byebye undereye on undereyes and around nose where i need a bit more coverage. i think all the yummy ingredients in it is doing something to my skin bc when i wash my face at night my bare skin looks more radiant and i haven’t changed skincare. i this is a great foundation! =)

    Reply

    • 3/5/13 14:57 the Muse:

      mm I dunno about medium maybe almost? but I can def use it without having to combine with other stuff. I like how bright it makes my skin that was a huge PLUS ;-D Oooo…haven’t noticed that! ;-D but one can hope!

      Reply

  • 3/5/13 14:50 Lyn:

    Wait, aren’t we supposed to be using ANTI-oxidants on our skin for anti-aging? Why would we want to put oxygen in it? I don’t get it.

    Reply

    • 3/11/13 18:03 Smidge:

      EXACTLY! The idea that your skin needs more ‘air’ or needs to ‘breathe’ is nuts! Oxygen enables decay, which is why we wrap foods so they don’t spoil! Why would we want to speed up the process on our faces? The beauty industry is full of some real special snowflakes.

      Reply

  • 3/5/13 15:07 Kimmwc03:

    Muse, I have been waiting for your review on this for the longest time. Now I think I’m going to skip this. I wanted something pigmented and lasting. I’ll skip and go with my HG foundation, Chanel Vitalumiere Aqua. Thanks for the info.

    Reply

    • 3/5/13 15:23 the Muse:

      kim def not full coverage, quite sheer…I was expecting something along the lines of Kat Von D’s foundation as it cosmetics is always SO pigmented but nope, def sheerer.

      Reply

      • 3/5/13 16:00 Kimmwc03:

        Yeah, I tried a sample of KVD awhile ago and have been meaning to purchase it. I just bought YSL’s Touch Eclat Radiant foundation recently though so I’ll wait until that is gone. I’m really liking the YSL one as long as I put on some powder.

        Reply

        • 3/5/13 16:27 the Muse:

          I didn’t like YSL :( felt greasy to me and didn’t brighten :( le sigh. Wish it worked. But did love KVD :D

          Reply

  • 3/6/13 5:59 Angel:

    I’m skipping this as well. I’m with you Muse on the oxygen foundation leeryness (is that even a word? Auto-correct says no LOL!). I tried the Benefit Oxygen Wow and it sucked big time. Slid right off my face and accentuated pores I didn’t even know I had. Couldn’t send it back fast enough. It was a surprising disappointment as their powder version of Hello Flawless is my HG foundation.

    Reply

    • 3/6/13 10:06 the Muse:

      that’s exactly what happened to me with it and also urban decay naked same problem! it just slides away, fades within minutes of applying :( this was actually WAY nicer but sheerer unfortunately :(

      Reply

      • 3/6/13 10:20 Angel:

        Oh yeah!!! Same with UD for me too, I just remembered I got a sample of this and it was awful. It looked like I hadn’t put anything on, way too sheer, zero coverage. It’s interesting too since we have such different skin types. I’m super oily so I thought it was just me, but you tend to have drier skin. I thought it would be better on dry skin types but I guess not. Oh well, on to the next :)

        Reply

        • 3/6/13 13:58 the Muse:

          everyone says UD is amazing for dry skin but no way not for me! always looked greasy with it on, dull, and like it was sliding off my face :-/

          Reply

  • 3/6/13 13:36 Majick:

    I have this foundation in LIght – LOVE IT. It is definitely sheer coverage but it’s also buildable. I do not use primer with this as I think with all the lovely ingredients why would you want to put something on to block them?

    I use the IT concealer on the places I need a little more coverage. I don’t find that this settles into my fine lines at all. I put a little bye bye pores powder over it and on me it lasts almost 8 hours. I rarely have to touch up my makeup during the day.

    Reply

  • 3/6/13 13:37 Majick:

    P.S. the sponge that comes with this IT foundation is NOT like the coveted beauty blender

    Reply

  • 2/8/14 20:19 Jeeeezum:

    After seeing the QVC infomercial I thought I’d try it to cover my rosacea. The coverage was fine for me and it felt good on my face for the first couple of hours. Then I noticed it breaking down and feeling greasy on my cheeks and around my nose. After 3 hours it started to itch and irritate my skin. I just wanted to SCRUB it off. Will absolutely be returning it.

    Reply

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