It Cosmetics It-O2 Oxygen Foundation is a new foundation that contains peptides, hyaluronic acid (KA-CHING!), naicin, hydrolyed collagen, and vitamins A, C, and E.
It’s actually one of the first liquid foundations It Cosmetics has every launched however, I got terribly scared of it when I heard “Oxygen”.
I don’t do oxygen. Urban Decay Naked Foundation, Benefit Oxygen Wow, they just, mmm, aren’t doing it for me. Somehow, someway oxygen seems to translate into oily for me. Not good.
I decided to give this a shot anyway and here are some thoughts!
This is chock full of amazing ingredients so if you’re looking for an excellent foundation with anti-aging ingredients this will please. It’s talc, paraben, sulfate, and fragrance free.
The formula delivers oxygen to skin and aids in skin repair and moisture retention. My skin isn’t aging yet so I can’t speak for how well it’ll work on the appearance of fine lines. I will say it has some great ingredients should you wish to address finer lines on your face. However, I’m more about skincare to improve skin versus a foundation product. But I suppose if you’re going to wear foundation at least eight hours out of your day having one that include a slew of great ingredients is a great choice.
As I mentioned above I’m a little scared of anything oxygen related to my foundation. For some reason the thinner consistency of these foundations proves a little too greasy and heavy on my face. I expected the same from It but they surprised me.
Now I do want to say it is marketed as fuller coverage and with It I find many of their products are VERY pigmented so I was shocked that this has a sheerer finish. That didn’t bother me in the least as I don’t want a full coverage foundation nor do I need one however, purchasing it under the assumption it will be full might prove disappointing to many.
Like most oxygen foundation this has a thin consistency but NO greasiness here. The texture is soft, smooth, and slightly creamy on contact with skin. It absorbs easily and melds beautifully with my skin. The light shade I tried was a fairly good match for my skin and created a second skin-like quality that eased dullness, brightened, and created a beautiful canvas for makeup. I love foundation products that perfect my already decent skin and this is exactly what this does. If you have minor redness, darkness, dullness, and already smooth skin this is a perfect companion to perfect what is already working for you. However, coverage isn’t great for those looking to conceal major issues like acne scarring, etc…
It seems to have an excellent formula that lays on top of my skin without adhering to drier areas. I have visible pores on my nose which it concealed very well so if you have larger pores a primer prior followed up with this should do well to conceal or at least blur the appearance of them.
I almost feel like this foundation wasn’t even created by It Cosmetics as they seriously go for pigment when it comes to concealer and foundations. I love how lightweight it is and how it perfects my skin without looking like I have any makeup at all.
On the downside, the coverage isn’t long lasting for me. It seems to fade within a three hour period, four tops. But gosh, when it in place it really does something beautiful to my skin. The entire wear time remains very hydrating well after the foundation has faded. It seems like my skin remains wonderfully soft during and after the wear.
It Cosmetics IT-O2 Oxygen Foundation is one of the nicest oxygen foundations but it does have a few quirks that may prevent you from indulging. I actually loved and I’m willing to cope with the shorter wear time as it does something wonderful for my skin! I think it’ll make a beautiful foundation for Spring.
Available at QVC.com and www.itcosmetics.com
Would love to hear your thoughts if you tried it!