Etude House I’m Blooming Moisture Cleansing Foam Review

Etude House I’m Blooming Moisture Cleansing Foam is one of several new skincare products that Etude House launched in Korean in a new I’m Blooming Collection.

These products are supposedly 100% organic and natural and ideal for a gentle cleansing experience.

Take a look!

Etude House I’m Blooming Moisture Cleansing Foam is a moisturizing facial cleanser that removes oil, makeup, and dirt. I thought perhaps this would be the typical collagen wash that so many brands launch in Asia however, it’s actually quite different.

The formula resembles a thicker cream and is fragrance-less. The texture is very heavy and doesn’t foam up as much as a collagen wash would. It creates some minor bubbles but not the foaming lather I’m used to from other washes like it. It almost feels like I’m using a body cream on my face, yes, it’s that moisturizing. And as I rinse it away it proves a little difficult to get off so a wet wash cloth definitely helps.

It does a fairly good job removing my makeup and leaving my skin squeaky clean and fairly moist. No tightness here after use and skin is left feeling very soft and supple. A rarity for me as many cleansing washes leave my skin feeling two sizes too small.

If you desire a more foaming effect I’d suggest using it with your Clarisonic as this will in fact create more bubbles.

I have to admit….It’s a nice cleanser but uneventful. I’m the type of person that enjoys a little scent in her skincare so I missed out on that here. I also felt like this didn’t rinse off as easily as I would like and the texture feels more like a thicker cold cream than a cleanser. The lack of lather was also an issue for me….

If you’re planning on indulging in the I’m Blooming Collection I’d skip this particular cleanser. It’s just not that interesting I fear.

Tried it?

Do share!