Holika Holika Pure Mellow Jelly Blush is a cute cream blusher available in five different shades. I recently picked this up on a whim because I loved the sweet apricot color plus I thought a cream blush would be rather excellent for Summer wear.
Let’s take a look!
This comes in a little pill-like pink case with a tiny mirror. The entire package is rather small as is the blush and I imagine with daily use it’ll run down rather quickly.
I expected it to be more creamier in all honesty but it turns out it’s a denser cream consistency. It has a sort of fluffier, mousse-like texture but still remains rather dense to the touch. I’d say it was most comparable the the sponginess of L’Oreal Visible Lift Blush and Maybelline Dream Bouncy Blush. It has that type of texture that sort of bounces back when you touch it.
It applies very easily, blends out just as well with a finger or with a fibre brush. I was disappointed for a few reasons though one of which was how sheer the color was. Nothing against sheer blushes but I’d love the option of building up a shade if I want, this however, was subtle all around and had very subtle color pay off on my cheeks. It might be better suited for some with far fairer skin than my own that wants a more natural blush. Although color applies very easily and looks very flawless it wears for a very short time. I got about two hours from it before it disappeared completely so carrying it along for touch ups is essential. That happens to be another issue…touching up is a pain as this is best suited for finger application and who wants to do finger touch ups on the go?
It might interest you if you like subtle more natural blushes but I think even if you do enjoy such a finish you might find yourself a little disappointed at the shorter wear.
Sasa.com sells some Holika Holika as well as a variety of E-bayers.