Viva La Juicy Noir for Summer 2013

Viva la Juicy Noir

Heads up Juicy Couture has a new perfume launching this Summer! Juicy Couture Viva La Juicy Noir will hit selves late June 2013 and is a sultry take on the original Juicy fragrance.

Take a peek!

Juicy Couture introduces Viva La Juicy Noir for Summer 2013. This is a sensual interpretation of the prestige fragrance, Viva La Juicy.

“The scent pays homage to the limitless possibilities that nighttime can bring,” says Robin Mason, Senior Vice President Elizabeth Arden Global Marketing. “Viva La Juicy Noir is the embodiment of the fun-loving Viva muse, who is always the life of the party. Unapologetic, she takes risks and gets rewarded. We are excited to expand the Viva La Juicy portfolio for a limited time with the launch of Viva La Juicy Noir.”

This enticing interpretation of the original best-selling Viva La Juicy fragrance, Viva La Juicy Noir highlights the succulent ripe berry notes and gourmand accents of the classic scent with a touch of honeysuckle and sandalwood. Opening with a hint of wild berries mixed with sparkling mandarin and succulent Mara strawberry, these notes capture the vibrant spirit of the Viva La Juicy girl. Delicious notes of amber, caramel and creamy vanilla combine with sandalwood to create an addictive finish to the scent.

Housed in a striking pink metallic bottle this packaging utilizes a complex metallization technique to create a liquid pink metal effect. A faceted glass cap tops the vintage-inspired decanter bottle, etched with an iconic Juicy Couture crest. A black satin bow finishes the bottle and captures the seductive spirit of the night.

Viva La Juicy Noir will be available for in 3.4 oz ($90) and 1.7 oz bottles ($70) at counters later this June.

Pin It

Comments are moderated and won't show up immediately