I ran across the display for the Covergirl Hunger Games The Coal Mining District 12 Collection at Harmons! This is one of the 7 displays of Covergirl Hunger Games inspired makeup that is launching for the Fall 2013 season.
As I suspected the display contained repromoted products and shades. Remember my original post where I expressed some doubt this would be a collection with special LE packaging or shades? Well, guess I was right!
Covergirl Hunger Games The Coal Mining District 12 Collection repromotes Covergirl Flamed Out Mascara in the old packaging as well as a special edition packaging. Also available are Covergirl Flamed Out Eyeshadow Pencils and Covergirl Flamed Out Eyeshadow Pots plus a new selection of limited edition Glosstinis Nail Polish and Covergirl Lipslicks Smoochies Sizzle Gloss (new product).
For some reason the display looks rather wicked with the promotional image and the looks they created on the model however, the Covergirl Lipslicks Smoochies Sizzle Gloss and old style Covergirl Flamed Out Mascara packaging brings it down a level and makes things look a little unbalanced. I’m wondering if this is how Covergirl intended the display to look or if someone working at Harmons set it up incorrectly?
A booklet located below the display gives a small blurb of the look that states, “Dab color on with the finger for a smoky effect using Charcoal Shadow Pot from the inside to the middle of the lid and a Molten Black Shadow Pot on the outside lid and under the brown and finish with Flamed Out Mascara.”
As a fan of the books and the films I’m personally disappointed and I think others will feel the same. I suspected this would be a launching pad for the Flamed Out Shadow Pencils and Pots. They want to recreate a buzz for these products as it is back to school and teenagers can related to the YA novel and films plus Flamed Out are a makeup product for a younger demographic thus this is the perfect way to recreate a buzz up on these products.
However, fans of the books and movies will likely be disappointed.
I’m looking forward to seeing the other displays Covergirl has planned. So far the Hunger Games The Coal Mining District 12 Collection is disappointing to me!